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3. What's the cost-per-1,000 of network programs-by types?
SOURCE: A. C. Nielsen, 9 February 1952
Evening once-a-week ftalf-ftour show comparisons (two weeks ending .9 February 1952)
QUIZ & AUD. PART.
SITUATION COMEDY
3 GENERAL
< DRAMA
at
O
O VARIETY
£ COMEDY
= MYSTERY
g DRAMA
H OTHER
X MUSIC
INTERVIEW
VARIETY MUSIC
$15.69
(2 1.4 rating)
1/4 -HOUR PROGRAMS
3.35 ( 17.0 rating)
1-HOUR PROGRAMS
$13.82
(34.7 rating)
4. What are some typical talent-production costs for TV shows?
SOURCE: SPONSOR June 1952 estimates
SITUATION COMEDY
Amos 'n' Andy $30,000
I Love Lucy 27,500
Our Miss Brooks 23,500
My Friend Irma 22,000
Aldrich Family 20,000
MYSTERY DRAMA
Crime Syndicated $14,000
Treasury Men in
Action 13,000
Martin Kane 12,500
Man Against Crime 12,000
Suspense 12,000
The Web Ellery Queen Charlie Wild
GENERAL DRAMA
$10,000 QUIZ PANEL
10,000 Celebrity Time $11,500
9,000 What's My Line 8,500
Down You Co 4,000
Schlitz Playhouse $28,000 Hallmark Hall of
Fame 11,000
City Hospital 10,000
AUDIENCE PARTICIPATION
Beat the Clock $6,500 Strike It Rich 6,000
CONCERT MUSIC
Voice of Firestone
$18,000
( For both radio an
d TV)
VARIETY COMEDY
$35,000
Jack Benny
Red Skelton
30,000
Burns and Allen
28,000
Paul Winchell
Jerry Mahoney
16,000
VARIETY MUSIC Ezio Pinza Show $29,500 Royal Showcase 25,000
This Is Show Busi
ness
17,500
Arthur Murray
Party 12,000
Star of Family 14,000
POPULAR MUSIC
Hit Parade $28,000
Sammy Kaye Serenade 11,000
14 JULY 1952
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