Sponsor (July-Dec 1952)

Page scan 000189 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1952
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1952)
Leaf #:
000189
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Tl TV film trends, film listings, radio-TV research, sports . . . This section, containing a miscellany of air advertising topic-, opens with a discussion of films for TV. Main film trend spotted is the bullishness of agencymen about TV film. They see it as becoming the maor programing component of the medium within a short time. Included in sponsor's coverage of television film are a variety of lists, ranging from a cross-section of film fare to the names of syndicators. Immediately after the pages devoted to film appears a series of charts from an up-to-date ANA study of TV cost-per1,000. These just-released charts are printed here for their value in day-to-day use as buying tools. Other subects of industry-wide interest to be found in thi< section include an explanation of the differences between the various radio-TV research organizations, radio and TV sports sponsorship, and mail order air advertising. See index at right for page numbers of all topics. 14 JULY 1952 TV film trends 186 TV film pre»gr«ims. list 189 TV film producers, list 192 Film ciminu'rciiil producers. list 194 Film s.vndicators. list 196 Allied services, list 1»7 TV eost-per1,000 202 Research 206 Theatre and fee TV 21 1 Unions 21 1 C ontests and premiums 2I!> Codes and censorship 219 TV and sports 22 1 Itadio and sports 22 1 Vlail order and 1*. 1. 22:» 185