Sponsor (July-Dec 1952)

Record Details:

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\6uve found if J : Ulhat? Good Luck -and Good buying action will be yours with this four leaf clover in your broadcast schedule. WERD stimulates sales. And it's the most economical radio buy in Atlanta. Remember, there's a lucrative market to be tapped. It's yours through WERD! Your luckiest "find" in radio — WERDt Atlanta! It's your "direct wire" to Atlanta's great Negro audience, and to its vast — but scarcely tapped — buying power. Why? WERD listeners have confidence in what they hear on their station— the only Negro owned and operated radio station in the U.S. Their confidence shows where it counts most -at the sales counter, where they buy the products they hear about on WERD. Write for WERD's "Proof of Performance." RADIO DIVISION Interstate United Newspapers, Inc. Represented nationally by joe uioonon 28 JULY 1952 ATLANTA 1000 WATTS • 860 ON EVERY ATLANTA DIAL J. B. Blayton, Jr., Gen. Mgr 75