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Buying in Pittsburgh?
STREMGTHE
youi sales penetration with Ini MM%jM} the station of nations!
WHOD — 250m; — 860 on every Pittsburgh dial — beams programs to Negro'" — Slovak — Jewish — Italian — Greek — Arabic — Croatian — Polish — Hungarian — Lithuanian
You've a surprise in store, if you haven't yet sold your product
through WHOD. The Pittsburgh market is a most lucrative one, and
the topography of the area is such that radio continues to be the
major and most powerful selling medium. WHOD delivers beyond expectations!
Write for WHOD Sales Case Histories and latest Pulse report. Here's the basic story on WHOD Negro programming—
"Mary Dee and Mai Goodc doing their wake-up show"
Represented nationally by JOE WOOTTON
Radio Division Interstate United Newspapers, Inc.
Radio Center, Homestead, Pa.
Leonard Walk, Program Director Roy Ferree, General Manager
Pittsburgh's only station with a considerable block of time devoted to Negro programming — four hours daily. An all-Negro staff, including talent, sales and office personnel, handles the Negro programming.
penetrates and sells the rich Pittsburgh Negro Market — 60,000 spending families. Their buying income — $86,894,350. 1952 marks the fourth anniversary of WHOD's public service activity. Listeners show their appreciation for these "community" announcements at sales counters.
its sales promotion activity is so great that station personalities spend as much time in stores, making personal appearances, as in the studio. Listeners accept their product recommendations as "gospel."