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REPORT TO SPONSORS for 11 August 1952
TV film directors
to share in rerun
proceeds
Rybutal going Canadian radio
NIC reports
local market
media trend
Hotpoint,
Lambert
co-sponsor
Ozzie & Harriet
Hormel Cirls
on spot TV
via film
this fall
UPT's status
as TV film
producer
puzzles nets
N.
Y. viewers
favored
Republican
convention
Directors of TV films will participate in proceeds from sale of reruns under 3-year agreement with Alliance of Television Film Producers. Directors get $275 on fourth showing of film which will also cover all runs thereafter. Members Screen Actors Guild (as disclosed SPONSOR 28 July 1952, Is the rush to film shows economically sound) likewise have participating arrangements with ATFP.
-SR
Rybutal (Vitamin Corp. of America) launching extensive radio and newspaper campaign in Canada. Spot announcements and schedule of 15 5minute programs weekly already set, with deal also being made to air Gabriel Heatter. Rybutal is latest heavy U.S. air spender to join long list American advertisers using Canadian radio. Campaign will be handled by Ronalds Agency, Toronto. (See Canadian Section, page 61.)
-SR
National Industrial Conference Board reports survey among 157 companies shows advertising appropriations and media planning undergoing changes in keeping with 1952 sales needs. Budgets, adds report, are "tending upwards and advertising is being aimed more specifically at individual markets." Statement about advertising pattern tends to bear out premise of article, How TV is changing media buying patterns, in current issue SPONSOR (see page 30), which was prepared prior to release of report.
-SR
Hotpoint and Lambert Companies have underwritten radio and TV sponsorship on alternate week basis of The Adventures of Ozzie and Harriet on ABC Friday nights starting 1 October. Each version will be aired at different times but there will be combined rate.
-SR
Hormel & Co. is another radio advertiser that has assumed financing of its own programs. Series of 13 half-hour TV shows was built around radio program featuring Hormel Girls ; it is in process of being completed in Kling Studios, Chicago. Much of the film was shot in Hollywood under personal supervision of sponsor Jay C. Hormel. Films scheduled for fall airing on spot basis ; BBDO is Hormel agency.
-SR
Common topic speculation in network executive circles is whether United Paramount Theatres in event FCC approves ABC deal will be permitted to engage in production of TV films. Under divorcement from Paramount Pictures Corp., as part settlement of Government's antitrust suit, latter was confined to making motion pictures and UPT to operation of theatres.
-SR~
Pulse found in special check of 12,500 homes in New York area Republican convention had 30% edge over TV tune-in of Democratic convention. Republicans averaged 16.5 for daytime sessions and 43.0 at night. Democrats' averages were 12.2 daytime and 32.0 nights.
(Please turn to page 54^
SPONSOR