Sponsor (July-Dec 1952)

Page scan 000343 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1952
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1952)
Leaf #:
000343
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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All It Took was Impact . . . ... A twin-barrel salute, to remove outlaw-leader "Curley Bill" from circulation. Western myths to the contrary, Curly's death in an Iron Springs, Arizona shotgun duel with Wyatl Earp was confirmed by eyewitness reports from both outlaws and possemen present. Eyewitness reports are important to KOWH too. On-the-spot news coverage by a mobile unit, coupled with a news department whose three major wire services make it the only Independent in the nation so served, means real impact on Omaha-Council Bluffs news audiences! Sight-in on thet thar Hooper (averaged for the nine months from October, 1951, to June, 1952), podner! If'n it don't prove impact . . . thar ain't no such critter! 36.2% Largest total audience of any Omaha station, 8 A.M. to 6 P.M., Monday through Saturday! (Hooper, Oct., 1951 thru June, 1952.) Largest share of audience, in any individual time period, of any independent station in all America! (June, 1952.) Sta. "A" Sta. "B" OTHER STATION RATINGS Sta. "C" Sta. "D" Sta. "E" JZL iflffllf ©MA "America's Most Listenedto Independent Station' General Manager, Todd Storz; Represented Nationally By The boiling CO. 11 AUGUST 1952