Sponsor (July-Dec 1952)

Results . . Results . . Results The scene above marked the opening of the 1952 Brandeis "Housewares Fair" Dishpans or Mink Coats KMTV Selis Them in The Omaha Area ! Sales for the 1952 J. L. Brandeis "Housewares Fair" enjoyed a 30% increase over the recordbreaking 1951 "Fair." Remote telecasts, originating from the store, were seen by thousands of Omaha women. Mr. Meyer Rubin, Merchandise Mgr. of the Home Furnishings Dept. attributes a great part of the success to the way the "Fair" was advertised and publicized over KMTV, and said that KMTV will play an important part in future advertising planning. Fur Business Tops! Mr. Thomas Vaughan, Mgr. of Thcmsen Furriers, Omaha says: "We felt that we should add TV to the Spring Fur Storage campaign. One spot per week for 6 weeks was purchased on KMTV — the only change from our '51 schedule. Results: We had more Spring business and more new customers than in any previous year." Let KMTV sell YOUR product in the rich Omaha area. Contact the Katz Agency or KMTV today KIHTV CBS DUMONT ABC OMAHA 2, NEBRASKA CHANNEL 3 Represented by KATZ AGENCY Madison w CORRECTION Just a line to say that in looking over \ our excellent publication. July 2oth issue, page I. I note a rumor that we might be open to a new agency connection. May I say that, as of the present writing, the rumor is wholly in error. Fred Cartoun Chairman of the Board Longines-Wittnauer Watch Co. New York NEGRO PROGRAMING We were shocked to see in your 2o July issue that WSAI is listed as a station carrying 50/( of programs beamed to the Negro audience. This is not true. WSAFs programs are designed to appeal to all the rich greater Cincinnati market of two and one-half million people. While some of our programs may hold a particular appeal for this group or that one, our overall programing objective is to reach every bit of this homogeneous market. More than two-score new sponsors added since last year and a thumping 20' , increase in volume over 1951 prove that this programing policy pays off for advertisers. Our listeners tell us we have succeeded in this and sales records of our sponsors support this ((inclusion. We have one excellent program featuring a Negro disk jockey late at night, a remote pick-up from a restaurant in Cincinnati's Negro section. The Pulse shows that this program enjoys a rating which necessarily must include many persons beyond the Negro market because there are just not that many Negroes in this area. Sponsors on the program tell us that a large number of their customers reached through the program, come from all walks of life regardless of race or creed. We have many fine friends among Cincinnati Negroes and we arc proud of this excellent program. But we hasten to correct the impression that WSAI. serving the needs of two and otic-half million people daily, is beamed to any narrow segment of the market. A glance at our program schedule should serve to illustrate the enormous breadth of appeal reached by WSAFs programs. We trust this letter may serve to set the record straight among your excellent magazines many readers who may have been misled by this unfortunate error. J. Robert Kerns Managing Director WSAI, Cincinnati TV BASICS If. as we hope, you are going to reprint as a separate booklet TV Basics, as appearing in your 14 July, 1952 issue, we would very much appreciate leceiving half a dozen copies for use among the executives of this office. Would you please advise me if this request can be fulfilled. R. Wells Brown /. Walter Thompson Detroit • TV Basics i» available in reprint form al lOr P«-r copy in quantities <if 101> or more; 15c for 25 or more; 25. per single copy. FALL FACTS ISSUE I am in receipt of your publicity release which makes available additional copies of the sixth issue of "Fall Facts." I have already looked over my copy and find it one of the most interesting and informative documents on television and its outlook on the allimportant fall of '52. Vincent Royve Ted Bates & Company 1 think that the Fall Facts issue of SPONSOR is terrific. Thanks for sending it along. I was especially interested in the questions and answers, and the charts. Congratulations for a wonderful job. Bernard C. Duffy, Pres. BBDO New York As subscribers to SPONSOR, I would appreciate receiving four extra copies of \our Fall Facts issue. Kindly send the copies and your bill marked to the personal attention of the writer. C. Burt Oliver, V.P. Foote, Cone & Belding New York 10 SPONSOR