Sponsor (July-Dec 1952)

Record Details:

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' istribution for your product . . . greater sales in 2,100 St. Louis grocery stores! /i / V We know what's in store for you . It's crystal clear! KMOX predicts bigger sales for you when you use Lee Adams' "Housewives' Protective League — Sunrise Salute" programs. Your participation means that your product will be merchandised (and more of it sold !) in retail stores representing virtually every chain, association and neighborhood grocery in greater St. Louis. Last season 2,177 grocers took part in Lee Adams' ANNUAL MERCHANDISING CAMPAIGN and featured more than a score of Lee Adamsadvertised products — /;/ 26 newspaper ads representing 5,000,000 home impressions*— in customer mailings totaling 180,000 copies — and in literally thousands of store displays. Comments from grocers, brokers and chain store executives all ran like this : "We have had a large increase in sales " "The response was very gratifying. . . ." "We irish to com mend yon on the fine results " "One of the finest business builders " "Onr sales for that week more than doubled!" If you sell anything that's sold in St. Louis grocery stores, you'll sell more of it when you use the most sales-effective participating program in all St. Louis— Lee Adams' "HPL— Sunrise Salute" combination. Lee Adams' 1952-53 MERCHANDISING CAMPAIGN starts soon. To assure your sales future in St. Louis, better call us or CBS Radio Spot Sales right away. watts f\IYIU/V "The Voice of St. Louis" ■ CHS Owned Reprcxeiittil hi/ CHS Had in Spot Sales Latent availuhh ABC circulation