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rN l4iNN|APOLIS, ST. PAUL
ed TV/Xtfncetttrated B.P.
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wise
(BUYING POWER)
TWO MINNESOTA COUNTIES WITH HALF OF THE STATE'S RETAIL PURCHASES!
Hennepin and Ramsey Counties (Minneapolis and St. Paul) represent one-third of Minnesota's population — and onehalf its retail buying power.
Add the other counties in the Channel 4 Primary — and you have the key to the 6th largest U. S. market.
— and, since Minneapolis and St. Paul are the twin distributing centers, the men who decide what brands retailers carry live here and watch television on Channel 4.
In Hennepin and Ramsey Counties —
49.7% of Minnesota's Retail Food Sales
Don't confuse market conditions in the Twin Cities with those in eastern and southern areas. If you don't sell in Minneapolis and St. Paul, you can't sell profitably in our other towns.
In Hennepin and Ramsey Counties —
54.3% off Minnesota's Retail Drug Sales
In the Channel 4 (WTCN) primary is where your cash crop is located. Drug stores in the 20 county primary do 61.4% of Minnesota's Drug business.
In Channel 4 Land — The Gray Area On The Map —
55.5% off All Retail Sales
Concentrated Buying Power around the Twin City Area! Concentrated T-V selling on WTCN-TV (Channel 4) And — as Minneapolis-St. Paul buys ... so buys Minnesota! Let our representatives prove it!
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The Men Who Buy What Minnesotans Try Can Be Reached On Channel 4
For example . . . T. G. Harrison, President of Winston and Newell Co., guides the policy and the buying. His firm sells over $60,000,000.00 in foods each year. Super Valu and U-Save Food Stores — 606 top flite independent grocers — operate in Minnesota, North and South Dakota, Iowa, and Wisconsin.
Mr. Harrison lives in Minneapolis— and says "I consistently watch fights, news and many other excellent shows on Channel 4— WTCN-TV."
ST. PAUL MINNEAPOLIS
CBS • ABC • DUMONT (Affiliate)
Nationally represented by FREE & PETERS
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