Sponsor (July-Dec 1952)

11 AUGUST 1952 'efauver Believes He Has Proved \e Can Be All Things to All Men aymend Moley MacArthur ''•■/-p— Liked by Taft : "/ilioisan In 2nd Spot 'Gives Hint 'He'd Run ■'KINNEY WARNING GIVEN STEVENSON Presidency |, Seen Pouible Only for Tliose Who 'Work'— Douglas' Name Advanced Senator Predicts Victory ] in November Election if Nominated , WAeHINH.Tn»j, juni. i-sajs ■' unmistak*W« torn lw would be pl-».vj !.-, tail I era! ot ttu> Anny Dvm;ta, ;AiLhur m ft Republican ri peechet and n vote*. rntfi ij> almost as rmioi ai that of ■ •■kfd dbnut report* that binadojj wm untie: coi wp '■•» quit* a flfVct" M i 'It would b* eniueh up ,0 i ie era! MaAArthur." Ou Cbfau. jUan, ■■ . ■ |9.g ,erwf MacAr.hur.' the O.wwn ft. ■-< «hr -If Mowm* broadly ■'«!», t d( ,. trow whether he « H t TO* V.'AMIi *!,-.„.. I .... L... . . B To* v.ord.1 slipped out'oefo.,. „ idVctorj 1*9**°* Wta *<>Ie to tad i to. V <1U.-Mt(„, ,„,,,. ,,ir obvWua Cal reason*, h could not cnmn>»iv hd"»e yic«| president)*] nomination n -. = ., : T"Ui Incident tin ih. \i..._. 'nee* p .-J^fOBt ih* NftUonst Ti .... ... Pftnv n ^M,, 1 *'*s th* more .'H-^mpi _ ritt lux note* Spiral Army DwiKh' running „ Mid th&i |i '™wd'Bbout Oeaei tor* the member "lD p .,„,„„ Other P.ilni, Made Other po,nLs niade bv the ^ai»J tovernor. is final ftpprarar^e in wT.t m e >W n a on'e^.,*i0™ ^ ^ cfi3».2Sl^ ■ >N kpni u b«iu. i)fl u ■( UUnoti wu :<■ ft ,*!**; bit •ij'L nominee I I , ■ , r. . n ■•] Chaintun, warned W lid gal tO tii Wlnt. rtrkf1"1 ■ hB *" W',1Jln* "l" The i'h.t ; i maa '» comment wm> 17*. Ji8 J?8 *** dlacu.wjn>; Gov SWS0NW0NT'«™iwm SAY FLATLY HE'LL ° REJECT PAW BIO FDR PRESIDENCY Pica to McGrath on Ship Deft1 Preceded Appointment for Clean. Up. Sawyer Says VASinNCTC ■ that In It h« had Baked th« [hen Governor Asaert* It 1* ' Howai Bridge I Cant Lros»wn3 long before Mi „ ." ... i -i i 'PP0'"***" h»d the Federal < Yet, See* Little Likeli ■ Tt i_i \l/-ll neth 8 Ki hood 1 hat Me W;U PRESIDENCY Not On Platter' r" Inj Man, K tVord ' "' ' '."ik McKinney. Stevenson 'No' Is Sho of Refusing Nominat Illinois Governor Top Favorite in Proph* Chairman or Demo Board Evades Qm . On Illinois Man |ne Nat,, Democratic Nominee H> MM! Waahliiftoi ■ Hying "no'" Sunday to I ■ "Democratic nomination ti dent. But he didn't awnd a bit HW■ n T. ihermao on Hie tS4 q A reporter a-sked the Wc point blank o N'jitJoni in J«i ■ ■ feruiR tothr I to the natlor: ■ . offer if he party. adnnmMtration. Immehse popular)! parttfTi In M ■ n the 1952 r The politir^l le^'l-* Democratic party do rv run lor the prwu ni«Kcs « h nor prwid<*s i ahow Sunday, "^WilJ you say you will not accept the i : : not say thai." St> replied. That about sum* up what the j alert, young, middle o( ihe cf>*<\ covemor from Springileid waa aayinc to hits well as publicly her.Andwhttj ha1..' liked to se ■ man decided to pass nn Saturday < *-hat he cafd wti dtvi naon lau* ai lesa enough to make him th ha» of toe i vortte candidate of the political A-ampaiRn with unusual prophets here Sundaj ' r sn^ how wvU h'i ■ H'«h M '"' "' I '■* 'His indefW Stevenson is hn:h on the list of mainlined IVmocratic fax.rmes — if not at ' „ , I -Dccauaehel i.ni>oinB. mrers the Democratic party"! If Mr Truman had r At it takes to wm elec dorwd him, he would tr Uonatnthiso hKe been taK«ed as As th« gowrnor of a populous I _,..._. . mrdflleV.-Patem state. *ith • good «™*idet* -* l«bel w ord and a mod [>oi have been an um* BY BECOMING NEWS SOURCE, SHOW BUILDS PRESTIGE, AUDIENCE. HENCE IT IS LOOKED TO FOR BIG POLITICAL STATEMENTS Revere: $1,000,000 V sponsor without a sales problem Metals firm pot-and-pan line has90% of market and copper shortage limits sales growth but ad policy is to build name for future ■pa. a The harassed agencymen VV sweating oul the Inn l\ -bui l\ of day-to-day competition must often look with yearning at the television advertising of Revere Copper and Brass. Inc. For Revere's ad copy — cool, assured, serene — must seem high above the heat of battle and far from the loud hawking of the bustling marketplace. To Revere, its TV showcase, Meet the Press (Sunday. 7:30 to 8:00 p.m. on NBC) is a vehicle whose primary purpose is to softly peddle its greatest product: the Revere name. There are four basic explanations for this current institutional strategy. 1. With copper in short supplj and 11 AUGUST 1952 the Government allocating the metal. Revere must avoid overselling its products— while making sure it does not undersell its name. 2. Industrial products as such do not lend themselves to a detailed sales pitch. 3. As far as copper-clad stainless steel kitchen utensils go. Revere has the market pretty nearly sewed up, but while its three utensil factories have been running up to their capacity in orders, Revere wishes to maintain its leadership. 4. Revere, conscious of its 151-year heritage and remembering 1932, when sales dipped to one-fifth the 1929 total, reasons that building up its name will help insure it against the economic uncertainties of the future. In addition. Revere has recently built itself up as an important aluminum fabricator. These facts about Revere, however, hide one of the more fascinating merchandising stories in the kitchen utensil business: the way this venerable firm, which had previously only gotten its feet wet in the consumer market, knocked the industry for a loop with its bold, imaginative introduction of a Cadillac-priced line of pots and pans. It scored a smashing success during 10 years of selling and proved that the mass market would absorb a p rem rum kitchen product, proving that the average housewife seeks quality in utensils. 27