We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Illilllllllll IlllllllllllllllllllllllllllllllillUlllllllllllllllllllllllillIillllllllillllllllll
II hut it vasts to run Advertising Council for a year
PROJECTED OPERATING BUDGET
Fiscal year — 7 March, 7952 to 28 February, 7953
General Administration, including costs of screening
and researching the requests for national campaigns, and covering the maintenance of branch offices at
Chicago, Los Angeles and Washington .. $175,000
Administration of Campaigns 124,000
Information and Promotion 75,000 Production and Distribution of Campaign
Materials 120,000
Round Table Forums 100,000
Campaign for Increased Productivity... *J0, 000
American Economic System Campaign 30,000
Anti-Inflation Campaign 30,000
Under-financed Campaigns 50,000
TOTAL $750,000
lilillllllllllllllllllllllllllll!llllllll!!illllllll!llllilllH!lllliIIIII! llllllllllllllllllllfllllHIIIIIIIIIIIIIi illllliillMlli'lllillil'lilNillilllllli'iiliUlHIIIiillllllliiiiiiiiiiKiiiiiiiiiiiiii
' Allan M. Wilson, Council vice president, who oversees National Safety Council drives, shows TV station kit of advertising aids. Kits are made up by volunteer ad agencies
iih public service campaigns
interest aroused by the following campaigns and the impact of their messages:
• In July, 1951, the Council was called upon to help raise an emergency Red Cross fund of $5 million to help flood victims in the Midwest. Radio and TV. selected because they could most quickly beam this appeal to the public, carried many special messages. Radio delivered 77 million home impressions I one set receiving one announcement I while the TV figure was I Please turn to page 129 I
11 AUGUST 1952
Agency task force for "Crusade for Freedom" maps strategy. L. to r., standing, Allan Brown, Bakelite v.p., coordinator: William J. Shallow, account executive. L. to r., seated.
William E. Baldwin, art director: Norman Bobbins, copy: Anderson F. Hewitt, agency president: James J. Mullen, copy, and Deane N. Coords, creative head, radio-TV
33