Sponsor (July-Dec 1952)

Page scan 000375 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1952
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1952)
Leaf #:
000375
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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woftops the righthand rooftop for a very simple reason. An independent, 1,000,000interview research into actual listening throughout "Non -TV America" (Feb. -Mar., '52) proves that Mutual dominates this entire market by 2 to 1 over any other network. What's more, Mister PLUS earns this rooftop perch for his clients by another simple fact: Mutual serves "Non-TV America" with more stations than the three other networks combined. No wonder Mutual offers the Number One route to "Non-TV America". . . as well as the lowest-cost route to all America. Compare audiences . . . compare networks . . . £___. and consult Mister PLUS... 1440 Broadway, New York 18 the MUTUAL network of 560 affiliates -416 FOR "NON-TV AMERICA" ALONE