Sponsor (July-Dec 1952)

Page scan 000379 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1952
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1952)
Leaf #:
000379
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Kenny CLICKS! He sells as he sings as he plays as he sumps — and his all-age audience loves all 30 minutes of his new KENNY ROBERTS SHOW Pulse' 11 prove this: Singin', strummin',leapin' Kenny Roberts is just as popular with his WHIO-TV audience as he is with the national audience that watched him perform with Arthur Godfrey, Al Morgan and other headliners. He's explosive! He's likable. And he's a darn good salesman. Here's how good: WHIO-TV staged a big Polio Benefit Show early this spring. Kenny stopped it with his unusual act — viewers jammed the telephones with "contributions for Kenny." The city of Dayton wanted to put over a $12,000,000 school bond issue last fall. Kenny talked it up for 7 weeks on a special show* aimed at children — the issue passed by a 2-to-l majority — and the bond committee gave Kennv a large share of the credit. No room for other examples. Sometime during his new 4:30 to 5:00 p.m. program, originating from WHIO-TV studios, Kenny will have time to turn his selling talents to {fill in your product name here) George P. Hollingbery, national representatives for WHIOTV, has complete information on the participating spots now available. *Kenny' s school bond show was aired over two stations at the same time. WHIO-TV \pulled twice as many viewers as the other station. 11 AUGUST 1952 43