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At a "planning party" lor employees just before the sale. Barrows announced the sale quota and told the workers that if 129% of the quota were reached, he would let himself be dunked, fully dressed, in Rock River. He said that Wedge could be dunked at 131% of quota, and credit manager Alvin Collins would "go down"' at 135%.
The "courtesy night" kick-off for the sale attracted the largest crowd in the history of the store. In three hours, about 10'v of the quota was reached. When the nine-day business totaled 141% of quota, employees immediately made plans for D-Day. Three days later, with WGEZ on hand to provide listeners with a play-by-play description of the ceremonies. Barrows. Wedge, and Collins were thoroughly dunked in Rock River. * * *
Briefly . . .
Old Gold cigarettes I P. Lorillard Company ) tied in with an air medium and an airline in a recent month-long window display at one of the crossroads of the world — New York's 42nd Street, directly opposite Grand Central
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As tie-in, airline serves Old Golds on flights
Station. Prominent in the display were lifesize reproductions of Old Gold television announcer Dennis James, the Old Gold "Dancing Pack" and a Northwest Airlines stewardess. Old Gold had television shows this past season on all four networks: Original Amateur Hour, NBC TV; The Web, CBS TV; Stop the Music, ABC TV; Down You Go,
DuMont.
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A new "Directory of open-end transcriptions available for local sponsorship" has been published by the NARTB — a previous one having been issued in 1949. The compilation covers the radio transcription offerings of 28 producers and distributors, classifies the programs according to tvpe: adventure, audience participation, comedy, I Please turn to page 120)
The complete south Florida scene shows 825,000
permanent year 'round residents spending
$1,003,250,000
NOW 34th among the nation's major markets!
IT'S AN AMAZING SOUTH FLORIDA TV SALES STORY ,
CALL YOUR FREE & PETERS COLONEL, TODAY!
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11 AUGUST 1952
47