Sponsor (July-Dec 1952)

Page scan 000385 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1952
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1952)
Leaf #:
000385
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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"We believe news is the greatest single service radio has to offer the public," declares J. W. Yonts, Jr., President of Yonts Radio and Appliance Company of Dayton. "Our sponsorship of six 15-minute AP newscasts each week on WING has proved to be the greatest single factor in Philco sales in the Dayton market!" and sense ! am ■ Sponsors of AP news on WLPM are equally enthusiastic. Ten leading advertisers in the Suffolk trading area use AP news consistently. One of them — F. P. Crowe of Crowe's Auto Body Works — says, "Since we started our 6:15 P.M. AP newscasts, our business has more than tripled!" 'i D <zr%? Associated Press . . . constantly on the job with • a news report of 1,000,000 words every 24 hours. # • leased news wires of 350,000 miles in the U.S. alone. • exclusive state-by-state news circuits. • 100 news bureaus in the U.S. • offices throughout the world. • staff of 7,200 augmented by member stations and newspapers . . . more than 100,000 men and women contributing daily. YOU CAN DEPEND on AP NEWS to make dollars— and sense— for you and your sponsors. For AP news commands interested listening by the kind of audiences who make up the cream of any market! FIND OUT today how AP news can give you ready-made, proven leadership in your market. Detailed information is yours through your AP Field Representative or directly from: o \ v "» s SORoAet** OF THE ASSOCIATED PRESS."