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ALBERTA FARMER HARVESTS CROP AMID DRILLING OPERATIONS. OIL HAS CHANGED ECONOMIC MAP OF CANADA SINCE 1947
I. The Canadian market:
raw materials spur boom
Little industrial giant to north has become biggest U.S. customer
'"Canada is beginning to put on its britches."
That's how Stuart Mac-Kay. assistant general manager of All-Canada Radio Facilities, recently described to sponsor the industrial boom which has made Canada a little industrial giant since the war.
The smart advertiser has not been slow to capitalize on this boom, for with the rise in industrial might Canada has also grown into the United States' No. 1 market.
What are some of the facts on the dimensions of this market? The charts starting at right and continuing on the following two pages give you many of the details, and following are some more highlights:
Canada's population of 14 million •j icu nearly 22' < in the past 10 years. against a 14.5' , i ise in the I .S.
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Canada's national income soared to $17.2 billion last year, nearly triple the 1941 total.
Canada's gross national product — the value of all goods and services produced— exceeded $21.2 billion, against $8.5 billion in 1941.
Retail sales were $10.4 billion last year, are running 10'v higher this year.
In international trade Canada has become the fourth ranking countryafter the U.S.. Britain and France.
Canada and the U.S. are now each other's biggest customer. The U.S. takes 58.7$ of Canada's exports; Canada takes 16.8$ of total U.S. shipments.
And this huge country with 25$ greater land area but only one-eleventh of the population of the U.S. is undergoing the greatest industrial expansion
in its entire economic history.
Since the war Canadians have invested $20.5 billion in business and industry or 19.5% of the gross national product per year. Last year $4.5 billion was spent on exploitation of resources, plant expansion, homes, public facilities, etc.
A trip across Canada's 4.000 miles will convince any skeptic that the boom is definitely on.
Many American advertisers and investors know this. Of the $9.4 billion in foreign capital invested in Canada. $7.2 billion is U.S. money.
American business has es-tablished 2.568 branches or afliliates in Canada. 583 new ones since 1945 alone.
The Dominion Bureau of Statistics estimates conservatively that almost 15' i of total investments in Canada [Please turn to i>age 02 I
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