Sponsor (July-Dec 1952)

Page scan 000403 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1952
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1952)
Leaf #:
000403
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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reach 14,000,000 Canadians some of many advantages it has to offer Ameriean sponsor FrPflPll npt ' ^ou can reac^ m°st French Canadian; 15-station French Network. Here "dis ns over •e diseuse" (pop singer) Claudette Jarry warbles in "Casa Manana" EllfliSh RfitS ' Dominion w'*n 48 stations, Trans-Canada " with 42 span continent. Soap operas like 'Brave Voyage" on TC are among top-rated shows 11 AUGUST 1952 /. What is the siaius of Cttnttdiun radii* tti tt yUtnce*? Commercial stations— 155 (i fm) (19 govt. -owned, 136 private) FM Stations — 36 (l cmmrcl; 5 govt.-owned, 31 pvl.) NetWOrkS — 3 national (Dominion, Trans-Canada, French) NetWOrkS run by — Govt, through Canadian Broadcasting Corp. n3fJlO SetS — 7.5 million est. (for 14 million people) sets-per-1 ,000 persons — 535 Auto radios— 650,000 Radio sets bought since war— 1.5 mutton Radio homes — 3,454,000 (bbm est. for jan. 1952) Total homes— 3,660,000 % radio homes— 94.4 (est.) Persons per commercial AM station — 90,967 Persons per U, S, AM station— 66,325 Average 1-hour rate (Class A)— $72.58 Average 1 -minute rate (Class A)— $9.33 Number newspapers— S9 Newspaper penetration — 3.5 million «>«., y> of homes Top American evening program— Charlie McCarthy* Top Canadian (Eng.) evening program— Ford Theatre* Number radio research and or rating services— 7 Number agencies with radio executives— 78 Number national sponsors— over 550 Number U. S.-origin sponsors— 117 Radio advertising billings— $30435 million (20-25% of gross) RadiO prOfitS — $1,200,000 net 1951 (before taxes) World ranking by no. radio stations— 4th (commrd. only) World ranking by total sets— 4th Television StatUS — 2 stations on air this month Elliott-Haynes National Rating Report May 1952 67