Sponsor (July-Dec 1952)

Page scan 000406 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1952
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1952)
Leaf #:
000406
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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2. f 1 hut are the tap radio programs? FRENCH NIGHT Programs Type Natl. Rating Sponsor Origin Agency in Canada Network 1. Un Homme et Son Peche Soap 41.0 Lever Bros < <i»i Ruthrauff & Ryan§ Fr (A Man & His Sin) -. Radio-Carabin Variety 32.0 Can Breweries Can McKim Fr 3. Metropole Soap 30.5 P&G Can Dancer-FitzgeraldSample Fr 4. Theatre Ford Drama 23.2 Ford Can Cockfield, Brown Fr .:>. Banco Banco Quiz 22.8 Bristol-Myers Can Ronalds Agency Fr 6. Ceux Qu'on Aimet Soap 22.2 Pond's Can J Walter Thompson Fr (Those We Love) 7. La Pause qui Rafraichat Music 21.8 Coca-Cola Can D'Arcy Fr (The Pause That Refreshes) 8. La Mine d'Orf Quiz 21.3 Colgate Can Spitzer & Mills Fr (The Gold Mine) 9. Jouez Double Quiz 21.0 Success Wax Can Fr (Double or Nothing) 10. Faubourg Drama 10.2 Dow Brewery Can Vickers & Benson Fr 11. Le Raconteur de Chez Noas Drama 18.0 Molson's Brewery Can Cockfield, Brown Fr 12. La Chanson de I'Escadrille Music 18.4 RCAF Can Walsh§ CKAC (Song of the Squadron) 13. Aube Incertaine Drama 17.7 Bradings Capital Brewery Can McKim Fr 14. Tentei Votre Chance Quiz 17.1 Can (Adams Can Baker Spot (Take a Chance) Brand Sales) Chewing Gum 15. La Rue des Pignons Drama 16.5 P&G Can Benton & Bowles Fr (Street of Gables) 16. Journal de Grignon Commentator 16.4 Ronson Can Grey§ Spot 17. Beni fut son Berceau Drama 14.9 Govt Can Walsh§ Fr (Blessed Was His Birth) 18. Qui Aura le Dernier Mot? Discussion, 12.6 Kraft Foods Can J Walter Thompson Spot (Let's Start an Argument) Music 19. Dites-moi Quiz 9.5 Toni (Gillette) Can Maxon§ Fr (Tell Me) ^Patterned after "John and Judy" t/French counterpart of "Share the Wealth" FRENCH DAY §New York Office 1. Rue Principals Soap 28.2 P&G Can Dancer-Fitzgerald Fr (Main Street) Sample 2. Jeunesse Doree Soap 26..9 Campbell Soup Can Cockfield, Brown Fr (Golden Youth) 3. Je Vous Ai Tant Aime Drama 2J.2 Robin Hood Can Young & Rublcam Fr (1 Have Loved You Always) Flour Mills 4. Grande Soeur Soap 23.2 P&G VS* Pedlar & Ryanf Fr (Big Sister) 5. Les Joyeux Troubadours Variety 22.9 Colgate Can Spitzer & Mills Fr (Happy Gang) 6. Francine Louvain j Soap 22..» Lever Bros Can J Walter Thompson Fr 7. Tante Lucie Soap 21.0 Lever Bros VS* J Walter Thompson Fr (Aunt Lucie) 8. La Metairie Rancourt Soap 21.3 Standard Chemi Can MacLaren Fr (The Rancourt Homestead) cal 9. Quart d'Heure de Detente Music 20.7 Carnation Milk Can Baker Fr (Quarter Hour of Content ment) 10. Quelles Nouvelles Skits 20.7 P&G Can Compton§ Fr (What's New) 11. Maman Jeanne Soap 20.1 Sterling Drug Can Dancer-FitzgeraldSample Fr 12. L'Ardent Voyage) Soap J7.7 Lever Bros Can Ruthrauff & Ryan§ Fr (Brave Voyage) 13. Lettre a une Canadienne Women's 16.3 General Foods Cciii Baker Fr (Letter to a Canadian Wo man ) 14. Entre-Nous, Mesdames Women's 13.8 Lipton's (Lever) Can Young & Rubicam Fr (Between Us Ladies) 1 SOURCE: Elliott-Haynes National Rating Report (May 1952 selected since many shows went off the air in June) ,rrench adaptation tHayhurst to handle Camay coming year ^English version: Laura Limited §New York office FRENCH PROGRAMS HAVE HIGHEST LISTENERSHIP IN NORTH AMERICA DUE TO NATIVE TALENT, FRENCH PASSION FOR RADIO