Sponsor (July-Dec 1952)

Page scan 000407 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1952
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1952)
Leaf #:
000407
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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ENGLISH NIGHT Network Programs Natl. Rating Sponsor Origin Agency in Canada Networkt 1. Charlie McCarthy 29.1 Coca-Cola US D'Arcy Don* 2. Lux Radio Theater 28.3 Lever Bros US J Walter Thompson TC 3. Amos V Andy 26.4 Rexall Drug us Ronalds Agency Don* 4. Our Miss Brooks 23.7 Colgate us Spitzer & Mills Dom 5. Twenty Questions 18.5 Toni (Gillette) us Spitzer & Mills Dom 6. Ford Theater 17.8 Ford Can Cockfield, Brown Dom 7. Great Gildersleeve 17.7 Kraft Foods US J Walter Thompson Dom 8. Share the Wealth 18.3 Colgate Can Spitzer & Mills TC 9. Treasure Trail 16.0 Lambert Can Lambert & Feasley" Dom 10. Suspense 15.1 Electric Autolite US Ruthrauff & Ryan Dom 11. Club 15 12. Don Wright Chorus 14. a 14.4 Campbell Soup Can Westinghouse us Can DancerFitzgerald -Sam pie S. W. Caldwell, Ltd. Dom Dom 13. Mystery Theater 14. Championship Fights 12.8 12.5 Sterling Drug Gillette US us Dancer-Fitzgerald-Sample Maxon TC Dom 15. Burns Chuckwagon 16. It Happened Here 77. Roy Rogers Show 18. The Army Show 19. John & Judy 12.0 11.7 11.4 11.3 10.8 Burns & Co Ronson Gen Foods Can Govt Pond's Can Can US Can Can James Lovick Grey' Baker Dom Dom TC Dom TC J Walter Thompson Programs aired on spot basis 7. Take a Chancef. 18.2 Can Chewing Gum Can Baker 2. Bright Start 15.2 Johnson US Needham, Louis & Brorby 3. Cisco Kid} 15.2 Wrigley US J Walter Thompson 4. Guy Lombardot 15.2 Frigidaire us Baker 5. Fun Parade* 13.4 Lever Bros Can J Walter Thompson Office in US. fNetworks' Dom — Dominion; TC — Trans-Canada JOn at various times: all transcribed ENGLISH DAY 1. Ma Perkins J 6.0 P&G US Dancer-Fitzgerald-Sample TC 2. Big Sister 15.8 P&G us DancerFitzgeraldSam pie TC 3. Pepper Young's Family 14.4 P&G us Pedlar & Ryan TC 4. Happy Gang 14.3 Quaker Oa+s Can Spitzer & Mills TC .7. Road of Life 14.2 P&G US Young & Rubicam TC 6. Happy Gang1' 14.0 Colgate Can Spitzer & Mills TC 7. Aunt Lucy 13.7 Lever Bros US J Walter Thompson TC 8. Right to Happiness 13.4 P&G Can Benton & Bowles TC 9. Laura Limited 13.2 Le«er Bros US J Walter Thompson TC 10. Life Can Be Beautiful 12.6 P&G us Young & Rubicam TC 11. Your Good Neighbor (Kate Aitken) 11.4 Lever Bros Can Young & Rubicam Dom 12. Robin Hood Musical Kitchen 11.3 Robin Hood Flour Mills Can Young & Rubicam TC 13. Brave Voyage 10.1 Lever Bros Can Ruthrauff & Ryan TC 14. Double or Nothing 9.4 Campbell Soup US Dancer-Fitzgerald-Sample Dom 15. Stars Over Hollywood 8.2 Carnation Milk US Baker Dom 16. Bod's Scrapbook 6.9 Lever Bros Can Young & Rubicam Dom Programs aired on spot basis 1. Who Am 1? 11.0 Colgate Can Spitzer & Mills 2. Dr. Paul 9.5 McCormicks US Walsh 3. Young Widder Brown 9.3 Sterling Drug US DancerFitzgerald -Sam pie 4. Second Spring 8.4 Sterling Drug us DancerFitzgerald -Sam pie 5. Tea Time with Stars 6.9 Tea Bureau Can Baker ■1 :I5 p.m. M-F "I :30 p.m. M-F ENGLISH-LANGUAGE PROGRAMS FOLLOW AMERICAN TRENDS, INCLUDE CHORAL MUSIC, DRAMA, COMEDY AND ROUND-TABLES