Sponsor (July-Dec 1952)

Page scan 000411 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1952
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1952)
Leaf #:
000411
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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broken <lint'aa by prov£it€*i>s City Call Letters Frequency (KC's) Powerf (Watts) Nighttime Rates} Vi hr I l min U.S. Reps' Wingham CKNX Woodstock CKOX DOM S 920 ,340 ,000 DA-N 250 $36 $24 $8 $5 AJY PRIiVCE EDWARD 1 S E A Y » Charlottetown CFCY Summerside CJRW DOM-B 630 5,000 DA-N $51 $9 W&C 1,240 250 $24 $5 QUEBEC Amos CHAD' FR-S 1,340 250 $57 $11 W&C Chicoutimi CBJ FR-B 1,580 10,000 DA $36 $14,401 CBC Granby CHEF 1,450 250 $28 $6 Hull CKCH FR-S 970 1,000 DA $55 $11 JHM Jonquicrc CKRS 1,240 250 $30 $7 AJY LaSarre CKLS' FR-S 1,240 250 $57 $11 W&C Matane CKBL 1.250 1,000 DA $24 $4.80 Montreal CBF FR-B 690 50,000 $180 $721; CBC Montreal CBM TC-B 940 50,000 $120 $481! CBC Montreal CFCF DOM-B 600 5,000 DA $120 $28 W&C Montreal CHLP 1,410 1,000 DA $75 $18 JHM Montreal CJAD 800 5,000 DA $120 $28 AJY Montreal CKAC 730 10,000 5,000 D N $150 $33 AJY New Carlisle CHNC FR-S 610 5,000 DA $42 $9 AJY Quebec CBV FR-B 980 1,000 $54 $2l.60<i CBC Quebec CHRC 800 5,000 DA $66 $16 AJY Quebec CJNT TC-S 1,340 250 $24 $6 AJY Quebec CKCV DOM-S 1,280 1,000 DA-N $54 $11 W&C Rimouski CJBR FR-S 900 5,000 DA-N $36 7.25 AJY Riviere-du Loup CJFP FR-S 1,400 250 $27 $7 AJY Roberral CHRL 1,340 250 $26.40 $6.50 Rouyn CKRN' FR-S 1,400 250 $57 $M W&C Ste. Anne de la Poca tiere CHGB FR-S 1,350 1,000 250 D N $27 $7 JHM Shawinigan Falls CKSM 1,220 1,000 DA $36 $8.50 Sherbrooke CHLT FR-S 900 1,000 DA-N $45 $9 AJY Sherbrooke CKTS DOM-B 1,240 250 $28 $6 AJY Sorel CJSO 1,320 1,000 DA-N $40 $10 DC Thetford Mines CKLD FR-S 1,230 250 $24 $6 AJY Trois Rivie res CHLN 550 1,000 DA $36 $7.50 AJY Vol D'Or CKVD' FR-S 1,230 250 $57 $11 W&C Verdun CKVL 980 1,000 DA $135 $28 DC Victoriaville CFDA 1,380 1,000 DA-N $27 $6 Ville Marie CKVM 710 1,000 DA-N $ 30 $6 AJY SASKATCHEWAN Gravelbourg Moose Jaw North Battleford Prince Albert Regina Regina Saskatoon CFRG CHAB CJNB CKBI CKCK CKRM CFOC DOM-B 800 5,000 DA Saskatoon CKOM Wotroos CBK YorJcton CJGX DOM-B TC-S DOM-B DOM-B TC-B DOM-B 1,460 900 620 980 600 1,000 5,000 5,000 5,000 5,000 DA DA-N DA-N DA-N ,340 250 540 50,000 940 1 ,000 $24 $48 $30 $42 $54 $54 $60 $42 $132 $33 $5 fiFive minutes •■■Group rate for CBY, CBC. CBT, and CBN ''CKEN is satellite of CFAB; rate is for both stations <^1951 rate •'Class "B" time -Only commercial FM station; frequency in megacycles 'Northern Radio — Radio Nord. Inc 0 unaitian Station Rvps CANADA JAMES L. ALEXANDER TORONTO: MONTREAL: inn Adelaide St. W. Drummond Bldg. ALL-CANADA RADIO FACILITIES TORONTO: Victory Bldg. MONTREAL: Dominion Square Hide WINNIPEG: Childs Bldg\ CALCARY: Faylor, Pearson & Canon Bldg. VANCOUVER: 198 W. Hastings St. BROADCAST REPRESENTATIVES WINNIPEG: Lindsay Bldg. CANADIAN BROADCASTING CORP. TORONTO: 354 farvis Si MONTREAL: Radio Canada Bldg JOS. A. HARDY MONTREAL: 1015 Dominion Square Bldg. TORONTO: 11 Jordan si JOHN N. HUNT & ASSOCIATES VANCOUVER: I'm W. Hastings St. PAUL MULVIHILL TORONTO: 21 King St. f ast i Rikhii .".mil NATIONAL BROADCAST SALES TORONTO: 90 Richmond si . Wesl MONTREAL: Medical Alts Bldg. OMER RENAUD & CO. MONTREAL: Mil Stanley Street TORONTO: Hank of Nova Scotia Bldg. RADIO REPRESENTATIVES TORONTO: 4 Albert St. MONTREAL: Dominion Square Bldg. WINNIPEC: Lindsay Bldg. VANCOUVER: 1 9K W. Hastings St. 147 UnKersity Ave RADIO TIME SALES (ONT.) TORONTO: RADIO TIME SALES (QUEBEC) MONTREAL: 1231 St. Catherine St. Wesl RADIO & TELEVISION SALES TORONTO: MONTREAL: STEPHENS & TOWNDROW TORONTO: HORACE N. STOVIN & CO. TORONTO: MONTREAL: WINNIPEC: VANCOUVER: HI Adelaide St. Fast Windsor Hotel 35 King St. West Victory Bldg. Reefer Bldg. Childs Bldg. 846 Howe St. UNITED STATES 551 Fifth Ave. 228 North La Salle St. Ill North La Cienega Blvd. 233 Sansome St. 1323 Penobscot Bldg. 1127 29 West 57 St. Wilshire Blvd. 593 Market St. Tribune lower. 435 Mich. Ave. 405 Mortgage Guarantee Bldg $12 W&C $6 $8 w&c $13.50 W&C $13.50 AJY $16 AJY HGO $10 w&c $52.80f: CBC $7 AJY DONALD COOKE NEW YORK: CHICACO: BEVERLY HILLS: SAN FRANCISCO: DETROIT: FORJOE & CO. NEW YORK: LOS ANGELES: SAN FRANCISO: CHICACO: ATLANTA: JOSEPH HERSHEY McGILLVRA NEW YORK: 3ti(i Madison Ave CHICACO: 185 North Wabash Ave. BEVERLY HILLS: III North la Cienega Blvd. SAN FRANCISCO: 233 Sansome St. HARLAN G. OAKES & ASSOCIATES NEW YORK: 17 Fast 42nd St. LOS ANCELES: 072 South Ialasette Park Place SAN FRANCISCO: 5 Third St. CHICACO: Pure Oil Bldg. MINNEAPOLIS: 2647 Bryant \ve. North WEED & CO. NEW YORK: CHICACO: DETROIT: HOLLYWOOD: SAN FRANCISCO: BOSTON: ATLANTA: ADAM J. YOUNG, JR. NEW YORK: CHICACO: LOS ANCELES: ST. LOUIS: 350 Madison Ave. 203 North Wabash Ave. Book Bldg. 6331 Hollywood BJvd. 68 Post St. Statler Bldg. Palmer Bldg. 22 Fast 40th st. 55 1 as) Washington St. 422 Guaranty Bldg. 6 N. 7th St. II Alexander l rank Edwards 'ohn Tregale Hun Hall Pel i * Gaynei H. R. Carson IF. Baldwin A. J. Mcssncr Wilier Powell Maui ii e Valiquette B. Wells Bruce Butler |. N. Hum Paul Mulvihill R. A. Leslie Id Kavanagh Oiner Renaud I. C. Maguire ken Davis lack Slattei Will Hippie A. J. Messner J. N. Hunt Noun Brown Jim Tapp A. A. Mi Dermott Andy Wilson Hill Stephens Ernie Towndrow H. N. Stovin Kalph fudge Frank Murray Ja<k Whitehouse Jim Stovin Donald Cooke Fred Jones I ee O'Connell William Ayres ( has. J. Sheppard Joseph Bloom Lawrence Krasner Zona Belle Sanson William Wyatt Clayton Cosse I. II McGillvra Hub Jackson 1 ee < >'< onnell William Ayres Arthur Cordon Harlan Oakes Burton Beggs Paul Flsbcrrv 1. Frank Johns foseph J. Weed I'etei A. McGurk ( oi Melius c. Weed Bernard Pearse Lincoln P. Simonds Mollie Eastman Henry Greene Ceorge Swearingen, Jr. Adam 1. Young, |i. William J. Rcillv William I,. Wallace In k llethel illgton 11 AUGUST 1952 75