Sponsor (July-Dec 1952)

It's men and women like these Eastern Canada's best known, most quoted sports commentator. A regular (ontril)utor to network roundups, and a regular on C J C H with play by play of major events and twice daily sports summaries. Halifax's only woman alderman, and one of Canada's best informed women. A leading network dramatic star and commentator as well as a C J C H regular who talks to and for Maritime women through her daily C J C H program. C ] C H Program Manager who has a notable background of experience with stations from Western Ontario to the Atlantic seaboard. Frequently cast in network dramatic roles, he has one of the most believable of "selling" voices. A genius of detail, never heard, seldom seen, but indispensable secretary to C J C H Manager. Efficient recorder, reporter, despatcher, expediter and the Station's watchdog of advertiser interests. C J C H Merchandising Manager and energetic "follow-through" specialist. Analyser, organizer, promoter with a tireless eye on the market and sales results of C f C H advertisers. Their names, or the names of the other members of the C J C H team would mean nothing to you. Their faces are unfamiliar. But their efficiency is a matter of record if you are a C J C H advertiser. For it's men and women like these whose combined talents and efforts . . . who make C J C II the most popular station in Nova Scotia REPRESENTATIVES NEW YORK • ADAM ). YOUNG, JNR., NEW YORK. U S. A. TORONTO, CANADA • PAUL MULVIHILL, 21 KING ST. E. TORONTO MONTREAL, CANADA • RADIO TIMES SALES (QUEBEC LTD. I King's Hall Bldg., Montreal 40-50% in business, the averaging being about 20%." Guy F. Herbert, general manager of All-Canada Radio Facilities, biggest station rep 129 stations) in Canada and its largest program house: "Radio is at an all-time peak. Business is well up, 25% in transcriptions, 30% in time sales. Radiowise, we haven't had any TV competition yet. The swing to spot or selective radio here is due some to TV in the states — with the consequent decrease in network radio in both countries." All-Canada has started a TV division, is exclusive Canadian agent for Ziv and MGM transcribed shows. Sponsors can now get exclusive rights for all of Canada for these through All-Canada Radio Facilities, Herbert said. Assistant Manager Stuart MacKay mentioned that with the decrease in U.S. net shows transcribed programs are increasing in popularity in Canada. Three ACRF shows, for example, are now tied for 10th place in ratings: Cisco Kid, which Wrigley's Chewing Gum has bought for all of Canada; Guy Lombardo, bought by GM I Frigidaire Division) and Bright Star, a situation comedystarring Irene Dunne and Fred MacMurray and sponsored by S. C. Johnson Co. Bold Venture, sponsored by Imperial Tobacco, another packaged program, climbed to top place among the mysteries. Spence Caldwell, president, S. W. Caldwell. Ltd.. Toronto agency and programing service: "Business has doubled. Twice as much money is being spent now as last year because everybody is making money. There are no payment laggers. The popularity of transcription shows is exceeding all records. Devitt Drops In, sponsored by Pepsodent (Lever Bros.) with Ruthrauff & Ryan as the agency, is on 28 Canadian stations. Down to Earth featuring John Bradshaw is on 18. We have bought out Guild Radio Features, Imperial Radio Productions, National Programs, Exclusive Radio Products and Jack Slatter's Goodman shows and now consider ourselves the biggest programing service in the world. We are buying a $60,000 building for studios in Toronto and will package radio shows and commercials and TV commercials. We have already invested $15,000 in TV equipment." " Caldwell put on a two-hour French and English TV show in Montreal over a closed circuit in April to spur sales 96 SPONSOR