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to dealers there. John Heaton. promotion manager, wrote the show. Total set sales: $36,000 worth.
Q. How does the Governmentowned Canadian Broadcasting Corp. exercise control over radio in Canada?
A. The Canadian Broadcasting Act of 1936 established the CBC and authorized its nine-member Board of Governors to own and operate stations, regulate private stations, control networks, prescribe the periods to be reserved by private stations for CBC programs, control all programs and advertising and limit political broadcasting time.
Private industry's biggest beef is against CBC s being "at one and the same time competitor, regulator, prosecutor, jury and judge," in the words of the Canadian Assn. of Broadcasters, which now has 116 of the 135 private AM stations in Canada as members. It wants the CBC's regulatory and commercial functions divorced and the regulatory power vested in a neutral agency which would supervise both CBC and private radio.
In addition, private radio men insist that radio is part of freedom of the press and therefore licenses — now renewable once every three years — must not be denied responsible citizens or subjected to cancellation at the whim of the CBC.
Unlike the U.S.'s Federal Communications Commission, CBC runs virtually everything in radio in Canada, as the following regulations indicate. It:
1. Controls the type and character of all programs in Canada.
2. Operates national nets, prohibiting private stations from setting one up or joining a U. S. net without CBC permission.
3. Forces private stations to set aside certain periods for CBC programs or substitute CBC shows for their own. No damages may be claimed.
4. Limits advertising to 10% of program time and sets up standards, particularly for food and drug copy.
5. Bans political broadcasts on election day and the last two days before elections.
6. Requires advance copies of program schedules from stations.
7. Limits station announcement of call letters to four times an hour.
8. Prohibits broadcasting of court
AMERICAN
PRODUCERS
• •••••••••••••••••••••a-**
Do You Want Active Distribution on Your Radio or TV Shows in Canada?
Nine Reps or Offices from Coast to Coast. Specialists in Our Field — Concentrating on the One Activity of Program Distribution.
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call CALDWELL
FULL INFORMATION OF FAIR AND SUCCESSFUL PLAN ON REOUEST
LIMITED
SIMCOE HOUSE, 150 Simcoe St PL 8727
and 21st Floor, Victory Bldg PL. 8720
TORONTO, CANADA
It's Easy to do Business with Caldwell"
11 AUGUST 1952
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