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NO MATTER HOW YOU LOOK AT IT
CFNB
IS A MUST IN ANY ADVERTISING CAMPAIGN IN NEW BRUNSWICK.
LOCATED IN ALMOST
THE EXACT CENTRE OF
THE PROVINCE
CFNB
COVERS A GREATER AREA OF NEW BRUNSWICK AND IS LISTENED TO BY MORE NEW BRUNSWICK RADIO HOMES THAN ANY OTHER RADIO STATION (1950 B.B.M. SURVEY)
DOLLAR FOR DOLLAR
CFN
IS THE BEST ADVERTISING BUY YOU CAN GET IN NEW BRUNSWICK
5000 WATTS 550 KCS
N
FREDERiCTON N. B.
B
"NEW BRUNSWICK'S
MOST LISTENED TO
STATION"
REPRESENTATIVES:
ALL-CANADA RADIO FACILITIES LTD. IN CANADA
WEED AND CO. IN U.S.
and late listening twice a year, shareof-audience reports four times a year and sets-in-use reports three times a year.
Three to four hundred people are interviewed by phone in each city for ratings. Other results are obtained by the recall method. Elliott-Haynes also prepares these seven non-published reports: monthly radio advertising expenditures, "sell-ability" ratings of programs related to merchandise, special area work, program analyses in which up to 1.000 people participate throughout Canada, program profiles I minuteby-minute ratings), public attitude toward business (basic fee for this: .$2,000 a year. 14.000 persons interviewed a year I and a pantry poll 10.000 homes twice a year. Twentyfive per cent of Elliott-Haynes business is radio.
2. Perm McLeod & Associates, Ltd.. Bay & Gerrard Bldg., Toronto ( also Vancouver). Started in 1947 in Vancouver. Established Toronto office in 1950. Now has a field staff of 500, 86 Canadian-station clients plus CBC. British American Oil. Swift Canadian. Bank of Nova Scotia, Colgate, Standard Oil of B. C. and others. McLeod, 32, does radio research, marketing research, consumer studies, readership and public opinion studies. In radio he established a "glass fish-bowl" fieldaudited rating system recently in line with the recommendations of the Bureau of Broadcast Measurement made earlier in the year. He will issue four major rating reports a year, using three times his present sample size or a total of 33.000 per report. Feature: all interviewing by phone will be done from one central location in each town under ^constant supervision and open to anyone interested. All call sheets will he audited by an independent auditing firm before sent to the home offices for processing. All decimal [joints will be dropped. Quarter-hour program ratings will be given for daytime periods (only half-hour segments were measured heretofore). McLeod is opening another office in Toronto and one in New York in the fall. I His TV Town report is mentioned in the TV section. )
3. Bureau of Broadcast Measurement, 85 Richmond St. W., Toronto. Official radio industry organization jointly owned and operated by the Assn. of Canadian Advertisers, Canadian Assn. of Advertising Agencies, Ca
SETTING THE PACE
IN CENTRAL CANADA
with
EXCLUSIVE "CHAIN-ACTION" MERCHANDISING
• POINT OF PURCHASE PRODUCT DISPLAYS
In 225 independent Grocery Outlets and 260 independent Drug Outlets.
• EXTRA SPOTLIGHT RADIO FEATURINCS
In CKY'S special dealer cooperation features.
• POI NT-OF-SALE PROMOTIONS
Windows and Counters arranged especially.
• AIR/TEASERS NEWSREADERS, DEALER BULLETINS
Booster releases arranged especially.
MANITOBA'S
"For Marketing In Manitoba . . . ^mir RESULTFUL Buy i CKY!"
REPRESENTATIVES:
CANADA— HORACE N. STOVIN & CO.
U. S. A— DONALD A. COOKE. INC.
104
SPONSOR