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Top French Radio
Voice
in
Quebec area
I ! I
IF YOU HAVE THE GOODS
CHRC
HAS THE BUYERS
J
Coverage:
250,000 French radio homes For availabilities asd rates, write, phone or wire our representatives:
CANADA
Jos. A. Hardy & Co. Ltd.
U.S.A.
Adam J. Young Jr., Inc.
nadian Broadcasting Corp. and Canadian Assn. of Broadcasters. Measures radio homes (Dominion circulation) every two years by mail ballot (90,000 ballots were mailed this year; over 62% were returned.
4. Intl. Surveys, Ltd., 1541 Mackay, Montreal, headed by Paul Haynes, who used to be Walter Elliott's partner. Founded in 1946, firm operates a diary panel covering 2.000 Canadian homes. It reports national and regional program ratings but not on station level. First report in 1950 showed ratings approximately twice as great as those usually shown by coincidental phone ratings. As result, Gruneau Research, Ltd., was called in by the CBC to make an independent check. Gruneau's conclusion: ". . . The difference in ratings I International's and Gruneau's) is so small as to be almost negligible." Reason for high ratings: Intl. Surveys pays more attention to rural audiences. Haynes says he has 30-40 full-time employes, is affiliated with Sam Barton's Market Research Corp. of America in New York.
5. CORE I Communications Research), 30 Bloor St. W., Toronto, headed by Albert A. Shea, who edited UNESCO's World Communications, a survey of radio, press and movie houses throughout the world. CORE does consumer, trade and opinion surveys for individual clients, has no continuing radio study. Personal interview method of fact-finding is used. Smallest and newest Canadian research organization, it will open an office in New York in the fall.
6. Canadian Facts, 146 Wellington St. W., Toronto. John F. Graydon, president. Does some radio surveys by request, no ratings. Introduced Schwerin System of qualitative analysis of radio and TV programs and commercials in Toronto 22, 29, 30 and 31 July. About 500 persons composed the audience. Don McCollum, general sales manager of Schwerin in New \ork, supervised the first tests.
7. Gruneau Research. Ltd., 20 Bloor St. W., Toronto. Victor C. Gruneau. president. Associated with Daniel Starch & Staff. Founded in 1946. it has offices also in Montreal and Vancouver. "We do more newspaper research than radio," says Gruneau. "We have no continuing radio studies but are planning to test new theories, an entirely new approach, dominion in scope."
BRITISH COLUMBIA
CANADA'S FASTEST GROWING PROVINCE
Phenomenal is the word for B.C.'s tremendous industrial and commercial growth! Over a billion dollars in new capital investments is creating new industries, more jobs, greater payrolls. These developments are attracting thousands of people to B.C. Between 1941 and 1951, the population increased 43% — the highest in Canada. Add to this the fact that B.C. workers earn more per week (average $58.86) than any others in the country. From any angle, B.C. is a big market — and the way to sell it is with B.C. Radio ... 17 listened-to stations that tell your story to every part of the Province.
TO SELL B.C: USE B.C. RADIO
THE BRITISH COLUMBIA ASSOCIATION OF BROADCASTERS
11 AUGUST 1952
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