Sponsor (July-Dec 1952)

Smith, assistant. Here are the C-P-P jiet shows which sell Palmolive, Colgate Dental Cream, Fah and Super Suds: The Happy Gang, Canadian musical variety program read) t<> hegin its Kith vear with Bert Pearl as m.c. over 34 Trans-Canada Network stations. Share the Wealth, Canadian quiz show, 33 Trans-Canada stations, with Stan Francis running things. Our Miss Brooks, American show starring Eve Arden. over 33 Dominion Network stations. Strike It Rich, U. S. quiz program, over 27 Trans-Canada station-. Warren Hull m.c. French Network: Les Joyeux Troubadours (The Happy Gang), 11 stations, to start its 12th season. La Mine iVOr ( French counterpart of Share the Wealth ) . Roger Baulu m.c. Local French program: UOncle Paul I Paull.mile Corheil) in a chatty after-dinner program over a Montreal station. Other C-P-P programs: The PeggyBrooks Show, starring "the Sweetheart of Australia" who's become a top vocalist in Canada since she arrived there two years ago. Mr. & Mrs. North, live from CBS Network Tuesday in Montreal, delayed to Thursday in Toronto. The More the Merrier, locally produced quiz show with mail-pull gimmick, using songs by Peggy Brooks, four stations in the Maritimes. Colgate Newscast over CHAT, Medicine Hat. Alberta I highest rating of any program over the station for past four years, according to the agency). Colgate Mailbag, local mail-pull program over CHAB, Moose Jaw, Sask. Spitzer & Mills comment: "Receives more mail than all other similar programs on station combined." OTHER SPONSORS Campbell Soup. Ltd.. has Double or Vothing ami Club Fifteen over TransCanada i Dancer -Fitzgerald -Sample) ami Jeunesse Doree {Golden ) outh. soap opera, Cockfield, Brown) ovei the French Net. The first two carry special material in Canada for Campbell's Catsup, V-8 and Franco American Spaghetti, Macaroni and Bee! Gravy. Sterling Drug (through DancerFitzgerald-Sample I sells 14 products ranging from Aspirin to Z.B.T. Baby Powder on Mystery Theatre over Trans-Canada, Young Widder Brown I L5 stations I. Second Spring I 15 stations), Through the Years I CHML, "Television channels are ihe common property of all the people in the community. They are to he used in the puhlic interest." PAUL A. WALKER Chairman. FCC • ••••••• Hamilton), and Matnun Jeanne on the French Net. General Foods, Ltd., utilizing Baker Advertising Agency, Ltd.. brings Roy Rogers in over Trans-Canada, uses Lettre a line Canadienne over the French and employs these newscasts and segments: CKEY (Toronto) Newscast; CKVL Verdun Newscast (both six days a week) ; 15 minutes of the Ken Hughes Show over CKWX, Vancouver, six days a week; the Musical Merry-Go-Round (15 minutes I over CJON, St. John's, Newfoundland; five minutes of Man in the House over CJOR. Vancouver, five days a week; Pick the Hits (five minutes) over CKEY, Toronto and three days a week on the C]V1 Victoria Newscast. Spot campaigns sell Post's Bran Flakes, Jell-0 & JelI-0 Puddings, Baker's Hot Chocolate and Cocoa, Maxwell House Coffee. Certo. Certo Crystals and Corn fetti. Baker Advertising also has these radio sponsors: Adam Brands Sale-. Ltd., i American Chicle in the stales), using Pick the Hits over CKTB, St. Catharii Out.; People Are Funny with Canadian commercials over CFHB. Toronto, and CJAI). Montreal; Take a Chance, half-hour quiz show now taking a suminer hiatus, and its French counterpart Tentez Voire Chance, over French stations next fall. Carnation Co., Ltd., with Stars Over Hollywood over Dominion, utilizing Canadian commercials; Le Quail it'll cure de Detente (Quarter Hour of Contentment i over the French Network twice a week. Riders of the Purple Sage twice a week over British Columbia and Maritime Stations, and Carnation Entertains over the Newfoundland Group twice a week. Supreme Drug, Ltd., using a flash campaign in Winnipeg to sell Amm-ident Chlorophyll and a spot campaign in nine of the 10 provinces (except British Columbia I for Polident. Frigidaire Products of Canada, Ltd. I General Motors ) , using the e. t. Guy Lombardo Show over CKVL, Verdun. CFRB, Toronto, CKWX, Vancouver, and co-op in 52 other markets with local dealers. Feen-a-Mint (Laxative Chewing Gum ) and Eversharp use spot schedules, usually 20 seconds. Jack Horler is Baker's radio director; his assistant, Miss L. Dighton. Toni Division of Gillette (Spitzer & Mills) brings Twenty Questions in from Chicago over the Dominion Network. S & M also has International Cellucotton (Kleenex and Kotex) but only the former uses spot radio. Quaker Oats uses a portion of Happy Gang. Vick Chemical (Morse Intl. is the 11 AUGUST 1952 111