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this is VANCOUVER
in British Columbia over half
the population live in the
Vancouver Market
. . . Vancouver reflects in bank clearings — payrolls and purchases of every kind, the tremendous impact of a billion dollar production from B.C.'s four basic industries and another billion dollars NOW being spent in industrial development.
CKWX Coverage in B.C. Day and Night exceeds Station "B" (5KW) by 6.7 %xx Station "C" (5KW) by 23.1 %xx Station "D" UKW) by 39.7 %xx Station "E" (1KW) by71.7%xx
\ v Combined day and night coverage 6-7 days per week. BBM Study No. 4.
MOST PEOPLE
in BRITISH COLUMBIA
agenc) i advertises all its cold remedies on. a spot basis in major and secondary markets. Everything is handled out of New York with Emory Ward the account executive.
J. Walter Tompson's Toronto office (Mark Napier is v. p. and gen. mgr.) has a string of clients. Napier sa\s: "Our accounts range from Carter Products, which uses spots, to Lever Brothers, which import Lux Radio Theater and use soap operas locally: Pond's, whose John & Judy show (the French version is Ceux Qu'on Aime) has been running now for about 1 1 \ears on Trans-Canada: Shell, which uses newscasts as in the U.S.; Swift, which has the Breakfast Club on TransCanada, Vive la Gaiete over the French Network and Burl Ives over the regional Newfoundland Network, as well as Our Babies in selected spots nationally; Your Garden I CFRB. Toronto), news over CHML. Hamilton. CKRC. Winnipeg and CJOB. Winnipeg, and the Mailbag over CHAB, Moose Jaw." John Crosbie is director of JWT radio operations in Toronto.
JWT's Montreal offices headed by Ernest Jackson sells Kraft Foods products on The Great Gildersleeve (English I . a 10-minute segment of Casino over CJON, Newfoundland, and Qui Aura le Dernier Mot, a music-and-discussion show featuring Lucille Dumont as singer and m.c. It means "Who Will have the last word?" but is more popularly known as "Lets Have an Argument." It's over CKAC. Montreal. CHRC, Quebec City, and CKRS. Jonquiere.
Mary Cardon. JWT timebuyer in Montreal, says. "All network time has to be bought through the CBC. otherwise timebuying is no different here than in the states."
A new all-Canadian program that hit the airwaves early this year thanks to an American agency : It Happened Here, a 15-minute dramatization of true stories in Canada that had never been published. Grey Advertising came up with it; Ronson Art Metal Works. Ltd.. which had been using Twenty Questions and a Hollywood show as well as the French commentary. Le Journal de Claude-Henri Crignon, became interested. Producer Drew Crossan lined up the best radio writers in Canada, and the show ran out of Toronto from mid-January until the first week of July, arousing considerable favorable comment. It will be renewed
# in the Capital City of Canada's wealthiest fastestgrowing ^Province •
t w
bu evcru Surveu, Victoria J
MOST • LISTENEDTD • STATION
CKDA\
Victoria, Brjtish Columbia
A 50 million dollar share of B.C.s billion dollar market
The West Kootenays (Census Division 21 are served by CJAT at Trail — home of the Consolidated Mining b Smelting Co. of Canada Ltd.
TRAIL, B.C.
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