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Now available in reprint form
4 BASIC TOOLS FOR SPONSORS
RdUlO BdSICS (revised, 7952J
16-page supplement reprinted from 1952 Fall Facts issue. Includes 31 charts and tables statistically outlining the vital facts of radio distribution, listening, cost-per-thousand, out-of-home listening, comparative media costs, hour-by-hour listening, effects of TV, etc.
TV Basics <a sponsor
first)
16-page reprint of supplement appearing in sponsor's Fall Facts issue. Statistical data on TV homes, viewing habits, cost-per-thousand, comparative media costs. 22 charts presenting the case for TV as gathered from the best available research sources.
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Please send me copies of
RADIO BASICS and Bill me later
Name
Firm
Address
SPONSOR 510 MADISON AVE.. NEW YORK 22
Please send me copies of
TV BASICS and Bill me later
Name
Firm
Address
10c. each in quantities of 100 or more; 15c. each for 25 or more; 25c. for single copy.
SPONSOR 510 MADISON AVE NEW YORK 22
10c. each in quantities of 100 or more; 15c. each for 25 or more; 25c. for single copy.
I W rtlap (showing TV locations and network links)
Shows every TV market and stations; lists number of sets in market, net affiliation of stations; representative for each station ivith New York phone number.
it
Please send me copies of
TV MAP and Bill me later
Name
Firm
Address
SPONSOR S,° MAOISON AVE NEW YORK 22
10c. each, 50 or more; 20c. each, 10 or more; single map free to subscribers; additional copy, 25c.
International Basics
Radio & TV Abroad)
Basic data on stations in the 50 countries outside U.S.A. that permit commercial broadcasting. Charts of international market and radio coverage; comparison with newspapers ; U. S. imports; U. S. advertisers and moneys spent; agencies doing business abroad, etc.
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Please send me .. copies of
INTERNATIONAL BASICS and Bill me later
Name Firm ... Address
SPONSOR 51° MADISON AVE. NEW YORK 22
10c. each for 50 or more copies; 20c. per single copy.
SPONSOR
The
USE
magazine for radio and TV advertisers