Sponsor (July-Dec 1952)

Page scan 000457 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1952
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1952)
Leaf #:
000457
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Success Story with a Southern Accent 'TpHOSE delicious FFV Cookies that have taken Phila■*■ delphia by storm are made by Southern Biscuit Company, of Richmond, Virginia. To get distribution in this area, Southern Biscuit appointed Walter A. Bonvie distributor; and he did a whale of a job. To move cookies off the shelves fast— Southern Biscuit bought a broad-base TV advertising program for children in this entire section. The program: "Cartoon Party" — a 15-minute drawing-andstory show starring Pauline Comanor at 1 1 AM each Saturday. The medium: WPTZ, of course — Philadelphia's food station. The results— well, read from Mr. Bonvie's letter: "This is the only advertising we are using in this marketIt has more than justified our belief that the right show and the right station-CARTOON PARTY on WPTZwould do the job for us in Philadelphia. Sales of FFV Cookies have increased over thirty-three percent during the first month of our sponsoring this program. The second month's figures indicate that this increase will go even higher. WPTZ has really done a job for us!" To discuss what WPTZ might do for your product, phone us at LOcust 4-5500, or call your nearest NBC Spot Sales representative. IN PHILADELPHIA, PEOPLE WATCH WPTZ MORE THAN ANY OTHER TV STATION* *Per ARB for entire year 1951. WPTZ — Philadelphia NBC TV-AFFILIATE 1600 Architects Building, Philadelphia 3, Pennsylvania 11 AUGUST 1952 121