Sponsor (July-Dec 1952)

6 OCTOBER 1952 \ew and reneu 4. IVeir «iid Renewed Spot Television SPONSOR AGENCY NET OR STATION PROGRAM, time, start, duration American Maize-Product Co Kenyon & Eckhardt WBZ TV, Boston 1-min anncmt; 1 Oct; 13 wks (r) ■ American Maize-Product Co Kenyon & Eckhardt WPTZ. Phila. 1-min partic; 7 Oct; 13 wks ir) Bristol-Myers Co Doherty, Clifford & Shenficld WDTV, Pittsb. 20-sec anncmt; 20 Sep; 12 wks (n) Brown tj Williamson Tobacco Ted Bates WDTV. Pittsb. 10-sec anncmt; 25 Sep; 52 wks In) Canada Dry Cinger Ale nc |. M. Mathes WDTV. Pittsb. 1-min anncmt, 23 Nov; 52 wks <nl |. H. Filbert Inc SSCB WDTV. Pittsb. 1-min ancmt; 18 Sep; 15 wks In) Grove Laboratories Inc Harry B. Cohen WDTV. Pittsb. 20-sec anncmt; 30 Sep 22 wks in> Crove Laboratories Inc Harry B. Cohen WNBW Wash. 20-sec anncmt; 30 Sep; 20 wks (it) Crove Laboratories Inc Harry B. Cohen WNBK, Cleve. 1-min partic; 20-sec ancmt; 1 Oct; 22 wks i n Crove Laboratories Inc Harry B. Cohen WPTZ, Phila. 10-sec; 20-sec; 1-min anncmt; 1 Oct; 22 wk Crove Laboratories Inc Harry B. Cohen WNBQ, Chi. I n ) 20-sec anncmt; 5 Oct; 22 wks (n) Thomas Leeming & Co nc William Esty WABD, NY. 10-sec, 20-sec anncmt; 7 Oct; 12 wks (n) Nestles Chocolate Co nc Cecil & Presbrey WABD. N.Y. 1-min anncmt; 23 Oct; 10 wks (n) Pond's Extract Co |. Walter Thompson KNBH. Hlywd. 20-sec anncmt; 23 Sep; 15 wks (n) Shulton Inc Wesley WNBQ, Chi. 1-min partic; 26 Sep; 13 wks in) Shulton Inc Wesley WABD. N.Y. 1-min anncmt; 27 Sep; 13 wks in) Standard Brands Inc Compton WNBW Wash. 20-sec anncmt; 22 Sep; 52 wks In) Sun Oil Co Hewitt, Ogilvy, Benson & Mather WABD, N.Y. 20-sec anncmt; 28 Sep; 13 wks In) Vick Chemical Co BBDO WBZ TV, Boston 10-sec; 20-sec; 1-min partic; 29 Sep; 20 wk Vick Chemical Co BBDO WNBT. N.Y. i n) 20-sec anncmt; 29 Sep; 20 wks (n) Vick Chemical Co BBDO WNBK, Cleve. 1-min partic; 20-sec anncmt; 29 Sep; (n ) 20 wk< Vick Chemical Co BBDO WNBT, N.Y. 10-sec anncmt; 30 Sep; 20 wks <n) Vick Chemical Co BBDO WNBK, Cleve. 10-sec anncmt; 6 Oct: 18 wks In) 5. Advertising Agency Personnel Changes FORMER AFFILIATION NAME Paul L. Bradley James S. Campbell Charles Chappell lohn S. Coerne Allan | Copeland |ohn W . DeWolf George Duram Nat B. Eisenberg Bessie Galbraith Harold Crater David Hale Halpern Fred |. Hamm Kenneth Hoel Richard |, Keegan Chet K ulesza Bernard London Anthony La Sala Lester 1. Mallets Russell F. Manney lohn F. McManus Siebrand H. Niewenhous Robert L. Nourse )r Patrick E. O'Rourke Don Ot IS lohn H. Owen George A. Rink Rhoda Rosenthal Allen F OSS lohn T Southwell Richard H. Talmadge Harvey N. Volkmar David Youner Executive Research. Inc., NY., mgr Kenyon & Eckhardt, NY., TV copy superv Owen & Chappell, N.Y., exec vp Capitol Records, LA., adv mgr Allan |. Copeland Adv., Chi., owner C. M Basford, N.Y., group acct mgr Ceyer Adv., NY., media dir Al Paul Lefton, NY., tv prod-dir Foote, Cone & Belding, Mexico City, regional dir Norex Company, N.Y., gen mgr & vp Owen & Chappell, NY., vp M. H. Hackett, NY., acct exec Harris Theatres, Pittsb., head adv, pub Vick Chemical, N.Y., exec Ellington & Co., N.Y., head TV comml dept CBS, NY., sports & special events dir Ceyer, Newell & Ganger, N.Y., acct exec Harry B. Cohen, N.Y., acct exec BBDO. Detroit, mkt and mdse mgr food accts Thayer, Gardner, Mass., adv mgr BBDO, Pittsb., acct exec Dancer-Fitzgerald-Sample, L.A., acct exec Grant Adv., Hlywd, vp & mgr Hlywd free lance disk m.c. Owen & Chappell, N.Y., pres American Home mag, staff member WNBC-WNBT, N.Y., asst to gen mgr WOR, NY., producer BBDO, NY., radio-tv dept G. M. Basford, N.Y., group acct mgr Kenyon & Eckhardt, NY., acct exec Shephard & Edwards, NY., prod mgr & acct exec NEW AFFILIATION Grant Adv., Hlywd, vp & mgr Sherman 6 Marquette, N.Y., TV copy superv Kenyon & Eckhardt, NY., consultant, vice chairman review board leff 3 Nov) Elwood |. Robinson, L.A., creative dir Paul Crant Adv., Chi., dir & vp (merger of both agencies under Crant name) Same, vp Same, vp Emil Mogul, N.Y., creative programing superv Foote, Cone & Belding, LA., acct exec McCann-Erickson, vp & gen exec Biow, NY., acct superv Ceyer, Newell & Ganger, N.Y., acct superv G Norman Burk, Pittsb., dir prom, pub rel Sherman & Marquette, N.Y., acct exec Sherman & Marquette, N.Y., dir of TV film commls Kudner, NY., TV producer Same, vp, asst to gen mgr Emil Mogul, NY., bus mgr radio-TV Ralph Sharp. Detroit, vp Zimmer, Keller & Calvert. Detroit, acct mgr SSCB, NY., exec Roy S. Durstine, L.A., acct exec Hixson & (orgensen, L.A., acct exec M. B. Scott & Assoc, Hlywd (new agency), acct exec Kenyon & Eckhardt, N.Y., vp. acct superv (eft 3 Nov) Earle Ludgin, Chi, acct exec Rand, N.Y., dir of tv M. B. Scott & Assoc, Hlywd mew agency), media dir Hirsch & Rutledge, St. L., vp, radio-tv dir Same, vp Ceyer Advertising, NY., acct superv David Youner Assoc, N.Y. (new agency), owner 6. \<*»r \gency Appointments KCBD. Lubbock, Tex., formerly Mutual, now NBC KFLW, Klamath Falls, Ore , formerly ABC now CBS KFMB, San Diego, former ABC, now CBS (eff 12 Dec) KHUM, Eureka. Cal., formerly ABC, now CBS KRNR, Roseburg, Ore., formerly Don Lee-MBS, now CBS KWIE, Kennewick, Wash., formerly Independent, now CBS KYIC, Medford, Ore., formerly ABC, now CBS KPOL, LA., 5,000 watts, 1540 kc on air 15 Sep (Studios: 5087 Huntington Drive N) Owners: Coast Radio Broadcasting Corp, Hugh R. Murchison. president WCRO, Bay City, Mich., purchased by owner of WAB|, Adrian, Mich. \umbers after nnmcv icier to New and Renew category J. T. Southwell (5) J. W. DeWolj (5) K. II. Talmadge l.-.l 1). H. Halpern (5) Charles Chappell (5) A. J. Copeland (5) David ) ouner (5) N. B. Eisenberg (5) < hei Kulesza (5) Harold (.nilii < ') ) 18 SPONSOR