Sponsor (July-Dec 1952)

Page scan 000793 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1952
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1952)
Leaf #:
000793
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Just released . . a comprehensive surveu, of adult radio-television listening habits in New/ England. compiled bu, Dr. Forest L. Whan A partial list of contents Ownership of multiple sets in the home Rooms in which sets are located Simultaneous use of radio and TV Share of audience going to radio and TV, by quarter-hours Stations preferred for news, weather, early morning entertainment, auto listening Ownership of automobile radios Car radio ownership by counties Use of car radios, different days of week Recalled use of time spent with various media Media preferred for broadcast news location of TV sets, by counties Extent of TV reception Size of the daily television audience Share of audience by stations Homes equipped to receive FM location of FM sets by counties This complete, fully documented, up-to-date report is of tremendous value to advertisers interested in New England sales. Copies are limited but you may see one by getting in touch with Free & Peters, NBC Spot Sales, or U/BZ / VA/BZ-T V BOSTON WESTINGHOUSE RADIO STATIONS Inc KYW • KDKA • WOWO • KEX • WBZ • WBZA • WBZ-TV National Representatives, Free & Peters, except for WBZ-TVfor WBZ-TV, NBC Spot Sales