Sponsor (July-Dec 1952)

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Just released . . a comprehensive surveu, of adult radio-television listening habits in New/ England. compiled bu, Dr. Forest L. Whan A partial list of contents Ownership of multiple sets in the home Rooms in which sets are located Simultaneous use of radio and TV Share of audience going to radio and TV, by quarter-hours Stations preferred for news, weather, early morning entertainment, auto listening Ownership of automobile radios Car radio ownership by counties Use of car radios, different days of week Recalled use of time spent with various media Media preferred for broadcast news location of TV sets, by counties Extent of TV reception Size of the daily television audience Share of audience by stations Homes equipped to receive FM location of FM sets by counties This complete, fully documented, up-to-date report is of tremendous value to advertisers interested in New England sales. Copies are limited but you may see one by getting in touch with Free & Peters, NBC Spot Sales, or U/BZ / VA/BZ-T V BOSTON WESTINGHOUSE RADIO STATIONS Inc KYW • KDKA • WOWO • KEX • WBZ • WBZA • WBZ-TV National Representatives, Free & Peters, except for WBZ-TVfor WBZ-TV, NBC Spot Sales