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shipped out on short notice. As of this moment, we must be prepared to do as much breakdown and re-do of a TV spot campaign as we would have to do for an entire print setup.
Fortunately, most of the TV stations in the country have already standardized their slides at 2 inches by 2 inches with a working field of 28 mm. by 22 mm. To those stations still using 4% inches by 31/! inches, or 5 inches by 4 inches, all I can say is, "Please, fellows, retool as soon as you can."
Balop or telops are another story. I think that the industry will agree that the ideal size should be 5 inches by 4 inches, with the actual artwork area 3x/2 by 2%. Although the scanned area might be slightly larger, this is offset by the approximately 12% fringe area loss after 3V2 by 2^. This, too, should become standard, and I sincerely hope that it does soon.
Victor Sack
Manager, Radio & TV Programing
Biow Co.
New York
Television station people are well aware of the desire on the part of clients and agencies for uniform standards as to size and type of transparparencies and opaques for use? in slide projectors and bapolticons. It is appreciated that this uniformity in the way of equipment at all television stations would simplify the preparation of such material by clients with national distribution.
In our own case, the slide projector equipment was purchased and installed in 1947 when the choice of equipment was limited. Since the bulk of our television equipment was ordered from one supplier, it was natural that slide equipment should be ordered from the same source; as it happened, this manufacturer could supply only slide projectors taking 2x2 transparencies. Subsequently, a popular make of slide projector which took a larger size transparency was offered, and purchased by some stations.
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Mr. Swartley
Adam J. Young Jr., Inc National Representative
Guardian Building
Detroit 26, Mich.
J. E. Campeau, Pres.
17 NOVEMBER 1952
59
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