Sponsor (July-Dec 1952)

Page scan 0001325 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1952
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1952)
Leaf #:
0001325
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Six points to chech before you sign ei film-show contract 1. Can pilot-film quality be maintained? Pilot may have cost twice that oj run-of-mill show in film series. Check producers reputation, and/or his other TV film programs. 2. Does your time buying match the mechanics of film distribution? Simultaneous multi-market starting dates may mean costly extra film prints oj your client's TV show. 3. Do you have market "exclusives" and automatic "first refusals?" TV markets sometimes overlap; a competitor may be sponsoring your film show in one of them. 4. Are you covered in case of preemption of your TV film slot for special events? Your contracts should automatically extend your regular time slot on TV outlets. 5. Is your '"new" film show really a new package? Many reruns are quite successful, but your show may have been aired for a competing advertiser in the same market. 6. Are you protected against print-damage costs or TV legal suits? Clauses covering these possibilities should be in both the time and film contracts dratvn by the agency. MH * \ • m ■ *'-. \ ulerwood & Underwood 15 DECEMBER 1952 29