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growth throughout the years and advances the theme: "Radio reaches more people more often than any other medium— at less money."
According to Ray Colonari, WNAB commercial manager, this program has created considerable interest in radio as an ad medium. Since the show has been on, he reports, "People who have been dead set against radio advertising are now calling us up about a possible schedule for them." * * *
Briefly . . .
The Storer Broadcasting Co. recent1\ ran a contest for employees of their 11 stations to get a name for the new company publication (first issue, November I . The winning name, selected
Judges chose Storer organ name over lunch
from the total of 151 suggested, was The Storer Story; for this, Mildred Cogley, a secretary at WWVA, Wheeling. W. Va., won first prize (an ASR Florentine desk lighter). Second prize (pen and pencil set) went to Jim Whitaker, WWVA news and farm director, for his Storer-Scope. Contest judges were Frank Burke, editor of Radio Daily; Bruce Robertson, senior associate editor of Broadcasting; Fred Kugel, publisher of Television Magazine; Norman Glenn, publisher of SPONSOR. They voted at lunch in Al Schacht's in New York (photo, 1. to r. ) : Arthur C. Schofield, editor of the new publication, Norman Glenn, Frank Burke, Al Schacht, Fred Kugel. ( Bruce Robertson, unable to attend the luncheon, voted later in the day).
* * #
In an effort to woo audience away from Dave Garroway and stir up new interest in their a.m. programing, WTAM, Cleveland, has launched an all-live talent show from 7:00 to 9:00 a.m. daily. This departure from the standard morning stand-by — the record-spinning d.j. — takes the form of a musical variety show complete with a {Please turn to page 87)
Classification;
Automotive Advertiser:
Nobody Target:
Nobody Ammunition:
None Duration:
None Objectives:
None
Results:
The ad man at Rapids Chevrolet told our salesman he didn't have the nerve to advertise a service special on WMT.
Reason: The last time they tried it they got more calls than could be handled.
Admission:
WMT doesn't do quite so well by its other advertisers. Good thing, too . . . otherwise we'd be out of business.
Submitted by:
WMT, Cedar Rapids, Iowa. 600 kc, 5,000 watts.
Basic CBS Network.
National reps. The Katz Agency.
29 DECEMBER 1952
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