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What's New in Research?
Independent
Retail Grocers
in Baltimore say:
WFBR's
the station for us !
Every year since 1936, the powerful Independent Retail Grocers Association of Baltimore has turned to Baltimore's promotion -minded, knowhow station, WFBR, to make sure their Annual Food Show, held at the Fifth Regiment Armory in Baltimore, goes over with a bang.
Every year WFBR has thrown the full weight of its promotion, programming, merchandising and production departments behind this great food event.
The result? Every year, bigger crowds, more exhibitors, better displays — and firmer loyalties, friendship and cooperation between the 2765 members of the Independent Retail Grocers Association and WFBR.
For real showmanship, solid merchandising and active, day-in, day-out promotion, ask your John Blair man or write, wire or phone . . .
Comparison of TV program types sfiotr boxing coiil in lies to lose viewing popularity
NOVEMBER 1952 NOVEMBER 1951
PROGRAM TYPE
RANK
AV. RATING RANK
AV. RATING
Comedy Variety
1
3 1 .0
2
20.5
Talent Shows
2
21.8
7
14.3
Boxing
3
19.6
1
22.0
Drama, Mysteries
4
19.2
5
15.7
Comedy Situation
5
17.3
6
14.9
Football
6
15.8
4
17.3
Westerns
7
13.5
3
17.6
Music
8
12.9
12
11.1
Musical Variety
8
12.8
8
12.5
Sports News
10
11.0
15
9.8
No. Ouarter-Hours: 683 No. Ouarter-Hours: 69JJ
SOURCE: Multi-Market TelePulse
Comment: Boxing started losing ground as the most popular type
of TV fare early this year, dropping to third place this fall. The program
form that has made the greatest strides in viewer favor during the past
year, according to the above TelePulse findings is talent competition.
Two other types that the comparison breakdown shows moving ahead
are drama mysteries as well as popular comedy situation programs.
CBS reports radio listening went up 17% in TV hmnes in IS TV eiiies during past year
CBS' second edition of Radio in TV-land makes two salient points: ill I: renin:: radio listening audiences increased in TV homes of the top 18 7/ cities between Octobet L951 and October 1952; l2l the greatest increase in such homes came in New York, the city that has had the most II sets the longest lime. Singling out New York for further treatment, the CBS brochure with Pulse as its source — includes a chart showing that in three years evening radio listening in \en } ork's II homes has increased l(>7'r. The weighted average of sets in use i Sunday through Saturday 6:00-11:00 p.m.) between October L951
ami October L952 for all I'' II cities showed an increase of 17'..
70
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