Sponsor (July-Dec 1952)

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N r put a ceiling on what WLW-TELEVISION can do for YOU... WLW is radio's most famous merchandising and promotion organization. Now, to WLW-Television, comes this same know-how . . . experience . . . vigor . . . But Expanded! It's the WLW-Television Client Service Department . . . with 20 . . . yes, 20 complete and distinct services ... all at work for you! W LW -TelevisionAlbert Shopper Stopper Plan. WLW-Television-Kroger's "POP" ( Point-of -Purchase) Plan. WLW-Television-Eavey's Supermarket "POP" Plan. WLW -Television-Gray Drug Chain "POP" Plan. WLW-Television-Gallaher Drug Chain "POP" Plan. All-inclusive promotion campaigns. Newspaper advertisements. On-the-air promotions. Cab Covers. Car Cards. Newsstand Posters. Newstruck Posters. Retail Trade mailings. Jobber, broker, wholesale trade Mailings. Specialty publicity releases. Tie-in with national promotions. Promotion consultation service. Client rating service. Client follow-up reports. Client television market research department. The Client Service Department is your creative assault unit in the WLW-Television coverage area . . . doing for your product everything . . . from holding dealer meetings to jetrocketing your sales charts with point-of-purchase action! Plvssing your advertising dollar ... many fold! WLW Television WLW-D DAYTON WLW-C COLUMBUS Sales Offices: Cincinnati, Dayton, Columbus, Chicago, New York, Hollywood