Sponsor (Jan-June 1953)

Record Details:

Title:
Sponsor
Date:
Jan-June 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1953)
Leaf #:
0007
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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*0 ■'i7/fe. '■• h %. #.c 'Atyy *y* 'k magazine for Radio and TV advertisers 12 JANUARY 1953 50c per copy • $8 per year Fhe Proof of the Pudding . . . 500 TV STATIONS: WHEN? COSTS? page 23 Is in the leading-or so the JELL-O PUDDING and PIE FILLING box-top d 25-words-or-less contest indicates. mceived by Young & Rubicam for General Foods and aired in a spot camign over 120 stations, the contest featured a slant that loaded the ether th sizzling pitches. To the disc-jockey that captured the greatest number entries according to market size and time cost went an expenses-paid cation in Paris for himself and wife! course KOWH's Sandy Jackson won— more proof that you can't do better an first place! And the Hooper averaged below for the fourteen-month ■riod from October, 1951, to November, 1952, puts KOWH in undisputed st place— thanks to personalities like amiable Sandy. oV A> j w ■ ■ What political sponsorship did for appliances page 32 There's Nothing Better Than First Place! AVERAGE HOOPER [MS Special report on sales opportunities in Hawaii for air advertisers General Manager, Todd Storz; Represented Nationally By The BOILING CO. page 34 Agencyman Smithson's verse to ease copywriter's curse page 37