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THf WHB. 9 MABXn All*
CLUB 710—
With "Oil" Wells as
Master of Ceremonies
His name is really Earl Wells — but a voice as smooth as oil, modulated to perfection — has earned him the nickname of "Oil." Monday through Friday, from 2 p.m. to 4:45 p.m., "Oil" presents the latest popular records — and the old standard tunes. Two solid hours and 45 minutes of wonderful listening, with short, cryptic introductions that make the program "mostly music." Each show features the "Top Twenty" tunes of the week, as reported by liillboard, Variety. Cash Box. a poll of local record shops, and the WHB Concensus. A wonderful time-segment for participating announcements — "live" or minutes, transcribed. On one afternoon a week representatives of the leading phonograph record companies bring "Oil" their newest records ( never before heart] on the air in K
—and present them personally for their "premiere" in the area.
"WHB VARIETIES"—
Radio's Answer to TV
The finest music, brought to listeners as ONLY Radio can bring it! "You don't have to see it to enjoy it — just listen!" Variety is the keynote. Late records of leading recording ai (no jump) — plus fine albums in their entirety, plus entire musical coi
tions! Observance of special musical events, composers' birth movie preview music, special "days" and special "weeks." Nightly, M<> through Friday, for a full hour. The judgment in musical selection of Ednalee Crouch (WHB's music librarian), plus the superb showmanship of Roch Ulmer, with his ready wit and glib tongue. Dignified sponsors with a dignified message will be welcomed on a participating schedule which allows only five commercials within the full-hour format. A premium spot for superior products! You'll see why it's "Radio's best night time buy!"
W H B Neighborin' Tim.
Advertisers who sell to the masses haw quick to ride herd with tins dinm , hours of noon
time Saddh Soap Opera from
I) K.im h the Cow < ountr) <lul> with iniisii li\ Don Sullivan
ami Ins Western Band, and the coun us philosophy ol I>( t) Dyer. Brua (.lam i mastei "t ceremonies, assisted l>\ hiv side-kick, Poke) Red. \l, Bud and i'i i« enliven the |>ioceedings with theii musical novelties and wisecracks. < hai uivcs the AP and local
report .ii noon Itroadcast from 2 pin daily, HUB i arries participating i minute transcriptions) ami sponsored quarter-hours. Ask for ■ I u i ( k 1 y , before the *> K I noes up!
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