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NBC girding
for bigger
TV program
coups
Agencymen
speculate
over NBC's
changes
Robert Hall
revises
media
allocations
DuMont blasts
NCAA, yet
gives time to
its convention
N. Y. teams
welcome
air-media
inquiry
Promotion of Frank White to NBC presidency is not expected to change RCA-NBC policy of pouring large sums into TV programing. Competitor networks are under impression RCA-NBC will not only continue this policy but embark on talent raiding ventures. One personality mentioned as likely NBC raiding target, regardless of price, is Edward R. Murrow, who has been with CBS from start of his career in broadcasting. RCA President Frank Folsom, who swung Robert W. Sherwood playwriting deal for NBC TV, is expected to concern himself personally with other strategic programing moves during 1953.
--SR
Latest shift in NBC's official family has prompted this speculation among New York ad agencymen: Is ths spotting of Frank White, whose grounding has been thoroughly radio, to be taken as indication RCA powers have decided to make vigorous last effort to recapture radio leadership from CBS? Or, is the move the prelude to radical switch in sales policy, such as selling radio on basis of supplementary coverage to TV hookup?
-SR
Robert Hall Clothes, which spends around $2,000,000 in air media, is expanding TV commitments to perhaps as high as 20% of new budget. Regular TV schedules will turn out to be more at expense of newspapers than radio stations. Firm has what it thinks is surefire formula for use of TV by retail advertisers ; involves concentration on specials to produce immediate sales. This is same function delegated to newspapers, while radio is used mainly to stress firm's low overhead merchandising philosophy. Yale Shafer, with Neff-Rogow for past 8 years, has joined Frank B. Sawdon agency to assist radio-TV v. p. Jerry Bess in handling expanded Robert Hall use of TV.
~SR
Classic case of how a TV network doesn't let its right hand interfere with what its left hand is doing: DuMont has maintained steady attack on NCAA for its policy of restricted football televising, but that didn't stay network from picking ur> 8 January presentation of ScrippsHoward award to Clarence "Biggie" Munn as football coach of year during NCAA annual convention.
-SR
Officials of New York baseball clubs, all of whom have TV sponsors, have no qualms about outcome of fact-finding inquiry into effect of radio and TV upon minor leagues' gate, as well as baseball in general. They think probe will tend to clear up some of what they regard as basically unfounded charges lodged against air media. Being minor league team owners themselves, New York clubs are interested in having facts on situation from another aspect: They have been turning down money from participation in radio network projects like "Game of the Day." Fact-finding group, appointed by Commissioner Ford Frick, consists of 4 major and 2 minor league representatives.
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