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REPORT TO SPONSORS for 12 January 1933
RCA Victor
continuing
3 net shows
November
out-of-home
listening in N. Y.
at record high
Network
opposition
to fee TV
looms
An industry
first: Pulse's
injunction
vs. Hooper
Life hails
civic pride
via NBC TV's
O&O stations
CBS yields
to Lord
because of
'Cangbusters"
Clamorene
looks like
solid spot
TV user
RCA Victor's 1953 advertising campaign in behalf of its receivers includes a stand-pat policy for its network (NBC) programs. It will continue to sponsor the Dennis Day and "Kukla, Fran & Ollie" shows in TV and the Phil Harris-Alice Faye shows in radio.
-SR
Pulse reports out-of-home listening added 20.4% to New York radio audience during November 1952. Also out-of-home level of radio listening that month was higher than any previous November since Pulse started its out-of-home studies in 1949. How importantly this outof-home, as well as multiple-set, listening will figure in 1953 research picture is related in article which starts page 28.
-SR
TV networks are watching fee TV with keen interest. It's already strongly indicated there will be bitter opposition from these commercial TV interests when FCC gets around to hearings on channel assignments and system selection for fee TV. Basic argument which networks are expected to advance is that any pay-as-you-look system is contrary to principle of free broadcasting to which whole system of American broadcasting is dedicated. Degree of interest in development of fee TV among banking circles may be measured by fact at least 2 financial houses are currently conducting inquiry on subject.
-SR
For first time in history of radio 2 rating services are locked in court litigation. Pulse has obtained temporary injunction in N. Y. Supreme Court restraining C. E. Hooper from continuing to circulate letter which Pulse contended was "unfair competition." Argument centers around letter which Hooper allegedly sent some stations and agencies in which he is said to have claimed certain agencies said they preferred his service over Pulse's.
-SR
NI3C TV's 0&0 operation is launching 1953 with what is perhaps the biggest local commercial programing break medium has so far experienced. Jim Gaines, v. p. in charge of NBC O&O's, has sold Life magazine on idea of doing series of weekly half-hour programs dedicated to spotlighting civic achievements in 5 cities in which network operates own stations. Other scheduled markets to participate in idea are Detroit and Philadelphia, via WWJ-TV and WPTZ, respectively. Both are NBC affiliates.
-SR
CBS TV preferred not to give Phillips H. Lord legal battle over his claim that network's "Everywhere I Go" is copy of "We the People," which Lord owns. One reason: CBS is very much interested in making deal with Lord for his "Gangbusters" which Chesterfield recently cancelled on NBC TV. CBS has therefore shelved "Everywhere I Go."
-SR
Glamorene, rug cleaner, which recently switched from J. Walter Thompson to R & R, is expected to swing heavily into spot TV. Product has been making rapid strides in its field and indications are it will be budgeting better than $600,000 for advertising during 1953.
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