Sponsor (Jan-June 1953)

Record Details:

Title:
Sponsor
Date:
Jan-June 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1953)
Leaf #:
000250
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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L i City and state Market rank Call letters & channel On-air date* Power (kw) Net affll. No. TV stns on air now No. sets In mkt now" Licensee-owner Manager i d Sales rep 1 Visual Aural 1 Atlantic City 131 WFPG-TV(46) nk(52) 21 Dec. '53 nk 18 9 All four 1 20.5 12.3 5,500 Neptune Bdcstg. Corp. Matta Enterprises Blair K. Thron Pearson II i\eu? Bruns'ick WTLV(I9) Fall '53 105 53 0 Dept. ot Educ. St. of N. "id New Mexico Santa Fe nk| 2) nk 54 27 0 Greer & Greer i _ ur New York Albany 34 WRTVM7) nk 205 110 0 138,352 Univ. of State of NY. Binghamton 99 WQTY(46) nk 200 105 1 95,000 Univ. of State of N.Y. la Buffalo | 14 WBUF(I7) WDDG(59) WTVF(23) Apr. '53 Spring '53 nk 165 91 205 83 1 51 105 328,419 Chautauqua Bdcstg. Corp (theatres) BuffaloNiagara TV Corp Univ. of State of N.Y. Sherwln Gross H-R Reps | man j| C ■ If in irn • 171 WTVE(24) Mar. '53 58 29 0 Elmlra TV I Forjoe ' rl Ithaca WHCU-TV(20) 15 Nov. '53 212.5 105.2 0 2,000 Cornell Univ. M. R. Hanna n Jamestown I nk(58) nk 100 56 0 James Bdcstg. Co. (WJTN) > I Kingston nk(66) nk 25 13.5 0 Kingston Bdcstg. Corp. (WKNY) n I iVeu? York 1 WGTV(25) nk 205 110 7 3,230,000 Univ. of State of N.Y. ii Poughkeepsie WEOK-TV(2l) Oct. '53 105 60 0 50,000 Mid -Hudson Brtcstrs. (WEOK) A. J. Barry Everett-McKlnnn r i, Rochester i 39 WROH(2l) nk 205 105 1 170,000 Univ. of State of N.Y. .1: Syracuse 53 WHTV(43) nk 200 105 2 180,000 Univ. of State of M.Y. 1 Watertown WWNY-TV(48! nk 185 100 0 Brockway Co. (WWNY) North Carolina Asheville 136 WISE-TV(62) 1 June '53 23 13 0 10,000 WISE. Inc. Harold Thorns Boiling 1 Greensboro 97 WCOG-TV(57) 15 Aug. '53 115 59 1 105,000 Inter-City Adv. Co. of Greensboro Boiling Raleigh 128 WETV(28) Apr. '53 280 145 0 5,015 Sir Walter TV & Bdcstg. AveryKnodel Co. (WNAO) North Dakota Fargo nkt 6) nk 70 35 0 WDAY. Inc. Ohio Akron 46 WAKR-TV(49) Spring '53 145 73 0 99,455 Summit Radio Corp. (WAKR) : Weed Dayton 41 WIFE(22) July '53 210 105 2 216,000 Skyland Bdcstg. Corp. (WONE) Headley-Reed , Lima 169 WIMA-TV(35) WLOK-TV(73) Summer '53 15 Mar. '53 91 20 50 0 II NBC 10,000 N. W. Ohio Bdcstg. Corp. Bob Mack Weed (WIMA) WLOK. Inc. Robert O. Run H-R Repi nerstrom 50 SPONSOR 1 1