Sponsor (Jan-June 1953)

A itvtrtixement T. V. story board A column sponsored by one of the leading film producers in television SARRA NEW YORK: 200 EAST 56TH STREET CHICAGO: 16 EAST ONTARIO STREET wise Wise's trade-mark, the wise old owl, is deftly exploited for maximum product identification in this effective TV spot. "Hoots" of praise, against a chorus of voices, carol the catchy theme song that precedes the "straight" sales story given by the Wise home economist. This merges into live action home and party scenes climaxed by a reprise of the owl animation and theme song. Created by SARRA for Wise Potato Chip Company through LynnFieldhouse. SARRA, Inc. New York: 200 East 56th Street Chicago: 16 East Ontario Street A minute of stop-motion magic — that's the newest of many TV commercials made by SARRA for Pet Milk Company. A chair pulls itself up to the table; a cup fills with coffee; a can pours the milk; the cup empties itself; a can hops from the shelf to the carriage. It's amazing, it's entertaining, it's product identification, it's pure sell. Used by Pet as a spot and on the All Star Revue . . . with brilliant reproduction assured by SARRA'S Vide-o-riginal prints. Produced through Gardner Advertising Company. SARRA, Inc. New York: 200 East 56th Street Chicago: 16 East Ontario Street Again SARRA has been chosen by Cecil & Presbrey, Inc. to produce Electric Auto-Lite's series saluting automobile manufacturers of America in 2-minute TV commercials used on Suspense. In this spot, the New Hudson Jet is shown and discussed by Mr. N. K. Van Derzee, Hudson's Vice President in Charge of Sales. Other cars, all Auto-Lite users, to be similarly featured are Chrysler, De Soto, Dodge, Kaiser-Frazer, Nash, Plymouth, Studebaker and Willys. SARRA, Inc. New York: 200 East 56th Street Chicago: 16 East Ontario Street 9 FEBRUARY 1953 65