Sponsor (Jan-June 1953)

competition got you in the DUMPS? IKela* use Montreal 1. Huge coverage — 2 out of 3 French radio homes in Quebec. 2. Hundreds of thousands of faithful listeners day and night, as reported by B.B.M. 3. Selling power second to none— 7,500,000 box tops in 1952. CBS Outlet In Montreal Key Station of the TRANS-QUEBEC radio group CKAC MONTREAL 730 on the dial • 10 kilowatts Representatives: Adam J. Young. Jr. New York, Chicago Omer Renaud & Co. — Toronto Madison SARONG ON TV We took the liberty of sending your story of January 12 on the Sarong TV spot campaign to both the agency's clients and prospects. Thus far, we have received a number of inquiries from this mailing., which indicates how influential SPONSOR magazine is. As you probably know. Mr. Donnelly, feature writer for the Washington Daily News, picked up the article in sponsor and devoted a complete column to it on February 5. Harold M. Mitchell, President Harold M. Mitchell Inc., Advertising, Agency New York, N. Y. TV PIONEERS Your article in sponsor, titled "Who are TV's pioneers?" (January 12. 19531 was brought to my attention by John H. Mitchell, our general manager, who pointed out certain discrepancies in the story. You mention in your article that KSD-TV was the first postwar TV station on the air in February. 1947. That is not so. An experimental license was granted to Balaban and Katz by the Federal Communications Commission in August. 1940. to W9XBK-VHF. Channel 3, so that it could start operating on a regularly scheduled television basis. In October. 1943. the FCC authorized a commercial license and call letters WBKB Channel 3. March. 1946. the channel was changed from 3 to 4. Also, for the record. WBKB. the Midwesl pioneei station, was noted for bringing the first baseball game ever televised from Wrigley Field, home of the Chicago Cubs. The first interstate telecast of boxing matches direct from ringside at Michigan City, Ind. The first official remote telecast of an\ < nnscijucixe. the Shriners Parade televised in Chicago. The first intercity relay golf tournament. The first interstate relay from South Bend. Ind., with a telecast of the Noire I lame football game. The first full-len"lh drama ever to be televised in its entirety and complete with costume and setting. The first television account of the Midnight Mass from the Holy Name Cathedral. Samuel Cardinal Stritch officiating. The first concert to be televised in Chicago direct from Grant Park. I hope you will find this report interesting and that a lot of people who Head your very excellent magazine could also find this report informative. Lee Salberg Director of Promotion and Publicity WBKB Chicago, III. Your editorial on TV's pioneers in the January 12 issue was very interesting, but a bit off course as far as fact is concerned. WPTZ. Philadelphia, was on the air as a commercial station, not an experimental outlet, in 1941. We went on the air experimentalK in 1932 as W3XE and by the late Thirties were running rather regular program service. In 1940, we started televising college football on a regular basis, and from the start of that season until curtailed by the NCAA plan. WPTZ televised every home game played by the University of Pennsylvania. It might also interest you to know that WPTZ televised the national political conventions of 1940, airing some 60 hours of them. Quite an accomplishment at that time. Incidentally, the network in those days was WNBT, New York, and WPTZ. ' All via air, of course. Pioneering editorials are dangerous, I know, and we don't propose to enter into any arguments with anyone on the subject. We do, though, want to set you right on giving the impression about our coming into being only since 1941. Just tain't so. Chick Kelly WPTZ Philadelphia. Pa. PITTSBURGH TV The January 26. 1953 "Report to Sponsors" includes an item about expected coverage in Pittsburgh by the Alloona TV station. Evidently the editors ran this without bothering to check il in am manner. Since September 1949, when we first went on the air. we have shown a sig 12 SPONSOR