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20 APRIL 1953
Legislation affecting advertising is studied carefully by trained staff and testimony is given before Congress. Such action has saved advertising from unfair bills. Research department and library provide facts on air media
Big expansion in BAB's service to agencies and clients has been taking place in past 18 months. In addition to information it has on hand, BAB ivill do special studies in some cases if there is radio business in the offing
Musical services furnished include the "Television Sketchbook" which contains scripts for presentation of songs on TV. BMl Program Clinics have far-reaching effects in improving audience pull for air advertisers
What the 3 radio and TV trade groups do (or advertisers
Besides adding to effectiveness of air media they provide fact service
M* ew advertisers follow the activities of radio and TV's trade organizations with the interest they give to ANA and 4A's projects. Yet behind the scenes NARTB, BAB, and BMI tarry on programs which are important to every client and agency.
On the pages that follow you'll find a brief review of the activities of each of radio and TV's three trade groups designed to show what they do to help the advertiser — and how advertisers
can make use of their facilities. Each trade group is covered in a separate story for quick reading.
Of the three groups, NARTB is most in the news at the moment because its annual convention is due to take place within a few days at the Biltmore Hotel in Los Angeles (28 April-1 Mav ) . But year-in, year-out each of the groups contributes to the effectiveness of dollars expended on the air.
For a brief description of the activi
ties of NARTB, BAB, BMI which are up the advertiser's alley, see the box which appears at the top of this page.
SPONSOR'S room number at NARTB convention
Industry executives, advertisers, and agencies attending the NARTB meetings will find Norm Glenn, Norm Knight, Ed Cooper and Wally Engelhardt in Room 2358, Biltmore
20 APRIL 1953
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