Sponsor (Jan-June 1953)

Page scan 000815 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1953)
Leaf #:
000815
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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WOX! Over the years, "Uncle Dick" Slack, St. Louis furniture tycoon, has seen some sweeping changes in the styling of the furniture he sells — but none in the advertising he buys to sell it. Today, as he has for more than two decades, Uncle Dick relies most on 50,000-watt radio station KMOX. It began 20-odd years ago when he found himself competing with three other furniture dealers on the same block. That got his dander up and brought him to kmox. At the time, Uncle Dick was short on budget, so kmox fixed him up with a low-cost schedule of two-a-day announcements. And in no time at all, Uncle Dick's business was booming. It continued to boom, year after year. Today — after more than 1,000 consecutive weeks on kmox — Uncle Dick's radio schedule has increased to 14 quarter-hours per week, all on kmox. And his furniture business has expanded to three giant stores and four huge warehouses. At this moment, Uncle Dick is sitting pretty, secure in the knowledge that kmox consistently reaches more of his prospects than any other St. Louis advertising medium! If, like Uncle Dick, you'd like to turn the tables on your competition, call us or CBS Radio Spot Sales. We'll furnish you with a success story of your own. REPRESENTED BY CBS RADIO SPOT SALES JVlVl V7^V '"THE VOICE OF ST.LOUIS" • 50,000 WATTS • CBS OWNED