Sponsor (Jan-June 1953)

Page scan 000821 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1953)
Leaf #:
000821
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Public" in Public Service home-furnishing, kitchen planning, textiles, clothing selection and care, and budgeting. Assignments were received and returned by mail. Students taking the course for credit received textbooks and study guides and took final examinations at the university. TV time, of course, was provided by WSPD-TV at no cost. Response from the community was so enthusiastic that two more courses were selected for Spring, and commenced February 2, 1953. Dr. Ada Dawson Stephens, T.U. associate professor of education and an outstanding child care authority, teaches Monday, Wednesday and Friday, and Mrs. Alvin Bippus, instructor at the Toledo Museum of Art, leads the Tuesday and Thursday course. Course materials for the latter include slides from a 14,000 piece collection. Painting, sculpture, glass, architecture, ceramics and graphics are covered in this course, called "Arts and Appreciation." In addition to Toledo, the spring courses have brought responses from 55 surrounding Ohio communities and 6 communities in Michigan. Further information on these public service programs may be obtained from Station WSPD-TV. Programs like these are typical of the public service philosophy of every one of the seven radio and four television stations of the Storer Broadcasting Company. For 26 years this policy has built a bond between station and listener. Storer stations serve the "public." STORER BROADCASTING COMPANY WSPD-TV — WJBK-TV — WAGA-TV — KEYL-TV Toledo, Ohio Detroit, Mich. Atlanta, Ga. San Antonio, Texas WMMN — WSPD — WJBK — WAGA "* WWVA — WGBS — WSAI Fairmont, W. Va. Toledo, Ohio Detroit, Mich. Atlanta, Ga. Wheeling, W. Va. Miami, Fla. Cincinnati, Ohio TOM HARKER, V. P., National Sales Director NATIONAL SALES HEADQUARTERS: 488 Madison Ave., New York 22, Eldorado 5-7690 • 230 N. Michigan Ave., Chicago 1, FRanklin 2-6498