Sponsor (Jan-June 1953)

Page scan 000833 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1953)
Leaf #:
000833
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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1 "Choice of Markets One or Many" List your best markets and you'll find that they're "all over the map" — geographically, population-wise, or by any other standard you choose. Ditto on your reasonably good markets — and your poor ones. Different manufacturers have differing strategies for building "more sales this year". Some choose to put on steam where the going's rough. Others, where there's already good momentum. Whatever your strategy, it points straight to the use of Spot Radio. "National Spot" has many basic advantages, but the logical first is that it gives you complete and utter flexibility as to WHERE you advertise. With National Spot you spend your money only in the market or markets you want. Spot Radio is beamed radio, as contrasted with umbrella radio. The best stations for Spot Radio are listed on the left. ADIO by JONES SCOVERN V. P. and Eastern Sales Manager 1 CHOICE OF MARKETS CHOICE OF STATIONS CHOICE OF TIME CHOICE OF PROGRAMS CHOICE OF AUDIENCES CHOICE OF BUDGETS 7 CHOICE OF MERCHANDISING % .ffiftffiftffiftffiftftftf!^^ REE& INC ETER, Pioneer Station Representatives Since 1932 NEW YORK CHICAGO ATLANTA DETROIT FT. WORTH HOLLYWOOD SAN FRANCISCO