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ally interviewed 158 media experts in all sections of the U. S., polled 2000 of the nation's leading advertisers and agencies on key media selection problems; outlined and prepared 14 articles (the first in SPONSOR'S 20 April 1953 issue) to be run in consecutive issues prior to publication in book form. In all, he has spent eight months on this job.
Who will read it? The All-Media Evaluation Study will be highly publicized and promoted. We expect it to be eagerly read and used by thousands of key executives of advertising firms, as well as agency principals, account executives, media buyers, and research personnel. They will gain from this factual, unbiased study an insight into each medium never before available. The numerous specific examples will show them in detail how others (including such agencies as BBDO and Y&R) evaluate and use media, how media fits into the overall picture of how to push a product. SPONSOR believes that the issues in which the Study appears will have longer life than a normal SPONSOR issue, already noted for longevity.
W hat it means to you: To tne radio and TV station, ad agency, and allied service companies the issues of SPONSOR carrying the All-Media
Evaluation Study offer extra advertising value. The Study will be widely publicized, promoted via paid space, merchandised in numerous ways. The press run will be increased. You can be certain that your advertising message will be seen by a large number of bonus readers, in addition to regular readers, again and again.
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d,a\ (explanatory article 6 April 1953) 20 Apri Evaluation Study • ,0 August, 24 August, 7 September, 21
, 4 May, 18 May, 1 June, 15 September, 5 October. 19
June, 29 )un October, 2
i
e, 27 July,
November.
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