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MR. LYNN POOLE, originator and producer, THE JOHNS HOPKINS SCIENCE REVIEW
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TO JOHNS HOPKINS SCIENCE REVIEW
TO ORIGINATING STATION WAAM, BALTIMORE
TO THE DUMONT TELEVISION NETWORK
It is our privilege to be associated with the Johns Hopkins University and the DuMont Television Network as the originating station for the Johns Hopkins Science Review. This is the program that has already won twelve awards of national importance. Now comes the 1952 George Foster Peabody Award for distinguished achievement in a television educational program. The Johns Hopkins Science Review is proof that an educational program in the right hands can be as fascinating as anything on the air. WAAM's show-wise staff and model facilities have made channel 13 the channel Baltimore keeps its eye on.
Maryland's Most Honored Television Station
WAAM ?;;:::; 13
Affiliate Di'mon i Ti.iivimom Network American Broadcasting Company
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Color pro's antl con's: sponsor spoke to a dozen TV film syndicators and producers in New York, asked if they were shooting in color; when the) anticipated color TV might arrive. Although most felt color is coming soon, majority were not shooting in color or were veering from it at the present time. Among the most significant reasons: Present 16 mm. film used for most economical color work isn't up to par of 35 mm. used for standard blackand-white filming. And shooting color in 35 mm. is too expensive, most firms feel. Others claim they can convert to color at a moment's notice, so why pile up backlog of color prints?
Frederic W. Ziv, with its resources in depth, is shooting all films in both color and black-and-white, storing color reels against future use. It shoots with two cameras at the same time. (A Ziv executive said firm was now studying 3-D as well.)
Other producers aren't quite as enthusiastic about color, however. One important reason for steering clear of color prints, according to a top exec at one major syndication production firm, is the, in his opinion, poor quality of film available today. He said he's been talking to specialists, has discovered today's color film might not show up well in color TV.
Another reason for "not rushing headlong into color" was given by Screen Gems' promotion man Harry McWilliams. Said he: "Color will be used for TV commercials first, I think. Actual programs won't be shot in color for quite some time. So we're in no rush."
See new TV film chart, p. 52.
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