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Atlvertixrni'-nt
T. V. story board
A column sponsored by one of the leading film producers in television
SARRA
NEW YORK: 200 EAST 56TH STREET CHICACO: 16 EAST ONTARIO STREET
Bubbles tell the "captive carbonation" story of Hoffman Mixers in these Sarra TV commercials . . .bouncy, smiling animated bubbles . . . sparkling, lively, real Hoffman Beverage bubbles rising in glasses set on a handsome silver tray. So lifelike is the reproduction that the bubbles almost tickle your nose. Skillful audio and strong product identification add up to a sales mes sage with powerful impact. Created by SARRA in cooperation with Warwick & Legler, Inc., for Hoffman Beverage Company.
SARRA, Inc.
New York: 200 East 56th Street
Chicago: 16 East Ontario Street
The new 1953 Studebaker is featured as "The American car of the year with the European look" in this series of 1 -minute TV commercials skillfully presented by Sarra. A catchy musical theme is supplemented by a strong sales message in the audio, while action shots of happy people in glamorous settings give high-style atmosphere to scenes in which the Studebaker stars. Magnificent scenery is the backdrop for the story of the car's road performance. Every element adds up to the final impression: "It's Studebaker in '53". Created by SARRA, Inc., for the Studebaker Corp. through Roche, Williams & Cleary, Inc.
SARRA, Inc.
New York: 200 East 56th Street
Chicago: 16 East Ontario Street
The proof of a TV commercial is not how the master prim looks in the projection room, but how it gets across on home screens. To make sure of brilliant home reception from every print made of its TV productions, Sarra has its own especially equipped and staffed laboratory for processing TV film. Here Sarra's VIDE-O-RIGINAL prints arc custom-made. These duplicates faithfully reproduce the sparkle and clarity which twenty years of experience in advertising production put into the original film. Thus the advertiser is assured that every time, on every screen, his commercial will give a fine performance.
SARRA, Inc.
New York: 200 East 56th Street
Chicago: 16 East Ontario Street
4 MAY 1953
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