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Landmarks in history . • and .
The Nation 's Capital is famous for both.
If you're looking for landmarks, try the Jefferson Memorial . . . if you're looking for a landslide in sales, buy "Midday Comics" with Eddie Mclntyre on WNBW television . . . participations on this kid-appeal program will help you reach the Washington metropolitan area youngsters and their parents who annually spend $813.51 per household in grocery stores.
SALES
NBC in Washington
CHANNEL 4
Represented by NBC Spot Sales
commercial reviews
TELEVISION
sponsor:
AGENCY:
Nylast
Wm. H. Wcintraub & Co.,
N.Y.C.
Announcement
A most soundly conceived announcement sings the praises of Nylast for stocking care. There is an effective use of demonstration during which the contrast between stockings washed in Nylast and with other products is made graphic — by drawing the Nylast stocking over sandpaper sans snags or runs. The only bone I have to pick is with the folks who had Ray Morgan, a fine looking skilled salesman, shout. It's especially out of place in the on-camera lead-in and sign-off.
sponsor:
AGENCY:
Sunhist
Foote, Cone & Beldinj,
Los Angeles
Chainbreak
PROGRAM:
An excellent chainbreak for this advertiser tells the basic story that Sunkist oranges come from California. This is put across by the simplest device of having a kid ask the question. Mother then adds that the California oranges are the best. A piece of simple animation next shows two orange-figures next to the can of juice.
All the footage is excellent as is the casting. A simple, straightforward, and convincing announcement with definite viewer appeal and interest.
sponsor:
agency:
program:
Paper Mate Pen
Erwin, Wasey & Co., L.A.
Chainbreak
For a fine example of when and how not to use jingles, I recommend this chainbreak. The ultimate in silly lyricism and inappropriate selling, Paper Mate's opus begins with a boy and girl mouthing some screwy lines. Then comes an insert of the gal running her hand across the justcreated penmanship, proving and proving well, that it dries instantaneously. The end of the spot shows boy and girl singers in a heart which is interesting but rather irrelevant to the sale of the sponsor's Paper Mate pens.
There is a bit of video, also, explaining that Paper Mate is the pen approved by bankers but I daresay that bankers would not approve its TV advertising. * * *
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SPONSOR